The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …
Read More »CVC’s Boost LaLiga funding shows evidence of progress by clubs in and outside Spain
Two-and-a-half years after LaLiga and CVC Capital Partners finalised a groundbreaking strategic partnership, there is tangible evidence across Spain’s football landscape that the collaboration is bearing fruit. Indeed, through the Liga Impulso (Boost LaLiga) project that has been supercharged by the €2bn (£1.7bn/$2.2bn) agreement, CVC’s support is on track …
Read More »Rangers win 8th NPFL title in style
Rangers International, on Sunday claimed their 8th Nigeria Premier Football League title with one round of matches to the end of the season after a 2-0 win over traditional rivals, Bendel Insurance. Victory was confirmed after their closest rivals, Remo Stars and Enyimba lost in Akure and Lagos, …
Read More »LALIGA: Using unique LALIGA ExtraTime to showcase pioneering trends in football
LALIGA, a global leader in the sports industry and pioneer of the biggest football ecosystem in the world, on Wednesday, April 17, 2024, held its LALIGA Extra Time, in Lagos, an event designed with the objective of sharing the knowledge and best practices of sport and entertainment industry experts at …
Read More »Sporting Lagos boosts latest South West Derby with innovative campaigns
By Ojeikere Aikhoje The South West Derby in the Nigeria Premier Football League between Sporting Lagos and Remo Stars is less than a year old, but fast becoming the most talked about derby in the land. Before Sporting Lagos’ promotion to the top flight the duo of …
Read More »CAF announces Unilever as latest Official Sponsor of TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023
The Confédération Africaine de Football (“CAF”) has today announced Unilever personal care brands, including Rexona (also known as Shield, Sure), Dove, Dove Men+Care and Axe, as the latest Official Sponsors of its two forthcoming continental championships: the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies …
Read More »CAF and Orange renew Partnership ahead of AFCON
The Confédération Africaine de Football (“CAF”) and Orange have renewed their long-standing Partnership, reinforcing their shared commitment to football development, equality and inclusion in Africa. Orange has been an exclusive telecommunications partner for CAF since 2008. The scope of the renewed Partnership between CAF and Orange includes CAF’s …
Read More »Iwatt claims double at GOtv Boxing Night 30
{L-R) : Jomi Bello, national super flyweight champion, Sifon ‘Best’ Iwatt; President, Nigerian Boxing Board of Control (NBB of C), Dr. Rafiu Ladipo and boxing coach, Femi ‘Jackfit’ Kuti, during the GOtv Boxing Night 30 prize presentation on Tuesday. Tuesday’s GOtv Boxing Night 30 was clearly for Sifon ‘Best’ Iwatt, …
Read More »Rangers engage Senior BarMan to create exciting Match Day Hospitality packages for fans
Determined to create its unique match day hospitality package for football fans, ambitious Enugu based Nigeria Premier Football League side, Rangers International, has partnered Senior BarMan to achieve its dream. Rangers, one of Nigeria’s most successful clubs announced the partnership via its X account. However, the duration of the …
Read More »Javier Tebas highlights brand and internationalization strategy as key pillars to boost leagues’ growth
LALIGA president, Javier Tebas, has listed brand development and a well-crafted international strategy for clubs and competitions targeting sustainable growth. Tebas, who was one of the main interviewees at the 2023 World Football Summit Asia, held in Jeddah, Saudi Arabia made the revelation when asked for his thoughts on the latest football …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships