Business

    LaLiga President, Javier Tebas, has called for a better understanding of the behaviour of young people and their consumption habits in building a football culture.     Speaking at the Web Summit in Lisbon, Tebas maintained that it is essential to properly know the behavioural patterns of young …

          Brand Journalists Association of Nigeria is set to honour no fewer than 20 top Nigerian brands and seasoned marketing communications professionals as it celebrates its 10th Brands and Marketing Conference and Awards, on November 25, at Oriental Hotel, Victoria Island, Lagos. The theme for the …

    It promises to be a perfect coronation party for defending champions of the Prudent Energy Handball Premier League, Kano Pillars and Safety Babes, at the University of Lagos Sports Complex, on Wednesday. Just as it was at the First Phase in Abuja, earlier in the year, Pillars and …

  By SPORTBUSINESS+BRANDS Magazine Editorial Staff     Sport Impact Africa is the biggest assemblage of Sports Industry Professionals across Nigeria, with a view to unlocking the immense potential for Sports Business. With the theme “Unlocking Nigeria Sports Industry Value Chain and Youth Development Potentials”, Sport Impact Africa brings together thought …

      Lagos, Nigeria’s commercial nerve centre becomes the epicenter of the continent’s sports business as a community of sports professionals meet in what promises to shape the future of the sports industry. It is the first sports conference in recent times with the theme: “Unlocking Nigeria’s Sports Industry …

      sportbusinessbrand.com can exclusively reveal that innovative Premium Trust Bank has become the first sponsor of Nigeria Women’s Football League side, Bayelsa United.     With this development,  sportbusinessbrand.com learnt that the NWPL champions will fill their vacant front-of shirt position with Premium Trust Bank. Since receiving its …

  Detemined to boost fan engagement, in Africa, the National Basketball Association, (NBA ), has opened its first physical store, in South Africa. NBA Africa and Shesha, a premium retailer of exclusive limited edition footwear, apparel and accessories, last Saturday, announced the opening of the first physical NBA store in …

    NBA Africa and Agence Francaise de Development AFD) on Wednesday announced the official launch of the Jr. NBA & AFD Basketball Experience program in Lagos. The flagship initiative, which was introduced in Lagos in November 2021 as a pilot program, aims to use basketball as a platform to …

  Tottenham Hotspur and Google are in talks over a naming rights deal for the English top-flight soccer club’s stadium, according to The Athletic. Since moving into their UK£1 billion (US$1.1 billion) home in 2019, Spurs’ chairman Daniel Levy has taken his time in the search for a lucrative naming rights …

  Villarreal CF, in the season in which the club will celebrate its 100th anniversary, have announced the launch of a historical archive. This will be a space full of memories and, to bring it to life, the club can count on the support of the Vila-real City Council, the …