Business

        By Abidemi Oluwatobiloba    Innovative football clubs have used the power of social media to create brand awareness for brands and boost fan engagement with witty tweets. Italian side, AS Roma became a favourite of many across the globe with their social media accounts management style. …

  The Brand Journalists Association of Nigeria (BJAN) will unveil its latest initiative, Brand Knights, as part of activities to celebrate the 10th edition of her annual marketing conference, on Friday, November 25, at Oriental Hotel, Victoria Island, Lagos.. Brand Knights, is an informative feature-based newsletter fully focused on the …

    Qatar is the place to be as the FIFA World Cup kicks off today, in Doha. The opening game is between Qatar and Ecuador. Thirty-two teams have converged on Qatar for the football spectacle which will feature 64 matches to be played from Sunday, November 20 through Sunday, …

    LaLiga President, Javier Tebas, has called for a better understanding of the behaviour of young people and their consumption habits in building a football culture.     Speaking at the Web Summit in Lisbon, Tebas maintained that it is essential to properly know the behavioural patterns of young …

          Brand Journalists Association of Nigeria is set to honour no fewer than 20 top Nigerian brands and seasoned marketing communications professionals as it celebrates its 10th Brands and Marketing Conference and Awards, on November 25, at Oriental Hotel, Victoria Island, Lagos. The theme for the …

    It promises to be a perfect coronation party for defending champions of the Prudent Energy Handball Premier League, Kano Pillars and Safety Babes, at the University of Lagos Sports Complex, on Wednesday. Just as it was at the First Phase in Abuja, earlier in the year, Pillars and …

  By SPORTBUSINESS+BRANDS Magazine Editorial Staff     Sport Impact Africa is the biggest assemblage of Sports Industry Professionals across Nigeria, with a view to unlocking the immense potential for Sports Business. With the theme “Unlocking Nigeria Sports Industry Value Chain and Youth Development Potentials”, Sport Impact Africa brings together thought …

      Lagos, Nigeria’s commercial nerve centre becomes the epicenter of the continent’s sports business as a community of sports professionals meet in what promises to shape the future of the sports industry. It is the first sports conference in recent times with the theme: “Unlocking Nigeria’s Sports Industry …

      sportbusinessbrand.com can exclusively reveal that innovative Premium Trust Bank has become the first sponsor of Nigeria Women’s Football League side, Bayelsa United.     With this development,  sportbusinessbrand.com learnt that the NWPL champions will fill their vacant front-of shirt position with Premium Trust Bank. Since receiving its …

  Detemined to boost fan engagement, in Africa, the National Basketball Association, (NBA ), has opened its first physical store, in South Africa. NBA Africa and Shesha, a premium retailer of exclusive limited edition footwear, apparel and accessories, last Saturday, announced the opening of the first physical NBA store in …