Lagos, Nigeria’s commercial nerve centre becomes the epicenter of the continent’s sports business as a community of sports professionals meet in what promises to shape the future of the sports industry. It is the first sports conference in recent times with the theme: “Unlocking Nigeria’s Sports Industry …
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sportbusinessbrand.com can exclusively reveal that innovative Premium Trust Bank has become the first sponsor of Nigeria Women’s Football League side, Bayelsa United. With this development, sportbusinessbrand.com learnt that the NWPL champions will fill their vacant front-of shirt position with Premium Trust Bank. Since receiving its …
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Detemined to boost fan engagement, in Africa, the National Basketball Association, (NBA ), has opened its first physical store, in South Africa. NBA Africa and Shesha, a premium retailer of exclusive limited edition footwear, apparel and accessories, last Saturday, announced the opening of the first physical NBA store in …
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NBA Africa and Agence Francaise de Development AFD) on Wednesday announced the official launch of the Jr. NBA & AFD Basketball Experience program in Lagos. The flagship initiative, which was introduced in Lagos in November 2021 as a pilot program, aims to use basketball as a platform to …
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Tottenham Hotspur and Google are in talks over a naming rights deal for the English top-flight soccer club’s stadium, according to The Athletic. Since moving into their UK£1 billion (US$1.1 billion) home in 2019, Spurs’ chairman Daniel Levy has taken his time in the search for a lucrative naming rights …
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Villarreal CF, in the season in which the club will celebrate its 100th anniversary, have announced the launch of a historical archive. This will be a space full of memories and, to bring it to life, the club can count on the support of the Vila-real City Council, the …
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Ever since the group of North American shareholders assumed a controlling stake in RCD Mallorca six years ago, the Balearic club has been undergoing a process of stabilisation and restructuring at all levels. Following this period, Alfonso Díaz, the club’s business director, believes that “the time has …
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The 2022 edition of the anticipated Brands and Marketing Conference and Awards has been slated to hold on November 25, 2022. According to Brand Journalists Association of Nigeria (BJAN), its organiser, the event will kick off at Oriental Hotel Victoria Island, Lagos by 10am. The BJAN annual conference is …
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Leading Sports Business publication, SportBusiness + Brands Magazine has partnered the upcoming Sport Impact Africa Conference, slated for November 2022. It is the first partnership for SportBusiness + Brands Magazine, also available online, sportbusinessbrand.com, which offers businesses visibility at highly influential and well attended events. Publisher, SportBusiness + Brands Magazine, Ojeikere Glover …
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By Ohiole Esezobor Coaching education has experienced a turnaround in Nigeria since the Nigeria Football Federation licensed the renowned coaching education brand, the Football Coaches for African Nations (FCAAN) cover the gap in coaching. Hitherto, coaching programmes were limited and little or nothing existed …
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