Ligue 1 side, Racing Club de Lens and international sports marketing agency. Sportfive, have renewed their long standing relationship, which started in 2008. With the renewal of the deal, Sportfive, will continue to serve as the club’s exclusive commercial agency. S Sportfive handles RC Lens’ sponsorship, …
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Sterling Bank has extended its front-of-shirt sponsorship deal with Nigeria Premier Football League side, Bendel Insurance. Both parties signed the biggest shirt deal in Nigerian history last season (2021/22) when the bank paid N50million as the club campaigned in the second tier, Nigeria National League. The deal was for …
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Globally recognized brand, Cristiano Ronaldo, arrived Riyadh, Monday, for his unveiling at Saudi Arabian top flight outfit, Al-Nassr. Ronaldo earn an incredible £173MILLION a year, making him the highest-paid sportsman ever. Ronaldo’s unveiling ceremony is scheduled for 4pm (GMT), on Tuesday. Expectedly, there has been a rush …
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BRAND OF THE MONTH By Akanbi Adeyemo On the last day of the year 2022, Nigerian football player, Victor James Osimhen, made the front pages of Italy’s most popular sport papers – La Gazzetta dello Sport and Corriere dello Sport – prelude to the Italian Serie A …
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President of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, speaking during the parley with Brand Journalists Association of Nigeria at their head office. The president of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, has said the body is in the forefront of seeking a marketing communications industry that is …
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Sports betting brand, 22BET, has signed up as front-of-shirt sponsor of Nigeria Professional Football League side, Kwara United. 22BET announced the sponsorship via their Twitter handle @22BET. It is the first time Kwara United will be offering its front-of-shirt to a betting brand. The deal represents an opportunity …
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The announcement of the N100million prize money for the Dozy Mmobuosi Foundation sponsored Super Cup for clubs in the Nigeria Professional Football League (NPFL), initially sounded like a fairy tale, but eventually turned out to be the groundbreaking deal needed to awaken the giant. Considering the nature of …
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Enugu Rangers and Shooting Stars will go into match day three action today with high hopes as they chase a place in the final of the Dozy Mmobuosi Super Cup against Enyimba. With six points from consecutive victories over oriental foes, Rangers and newly promoted Bendel Insurance, …
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After making a success of its presence in agribusiness, Tingo Pay, a Nigerian tech company, has made an ambitious move into the Nigerian football league space with the newly introduced pre-season tournament, Dozy Mmobuosi Super Cup. The pre-season tournament is offering N100million as prize money which …
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Global logistics service provider J&T Express has announced football star and global sports icon Lionel Messi as its first global brand ambassador. Known for his relentless pursuit of excellence and resilience, the seven-time Ballon d’Or winner understands the continuous commitment to improvement that is at the heart of J&T Express. …
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