The new brand represents the evolution that LALIGA has undergone over the last 10 years, becoming bigger, more international and reaching more people than ever before. LALIGA has today unveiled its all-new brand and strategic positioning under the slogan “The Power of our Fútbol.” The launch reaffirms …
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LaLiga is celebrating Africa Day by organizing seven events across the African continent to commemorate Africa’s growth, success and progress, as well as LaLiga’s rapid expansion on the continent. LaLiga join in the colour, culture and celebration of Africa Day by hosting seven events across the African continent …
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Nigeria’s premier football business institute, MatchRoom Football Business Academy, is delighted to enter into an agreement that will see the leader in football business education and innovative Nigerian second tier side, Ikorodu City collaborate. This agreement will see the leader in football business education in Nigeria and the …
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Liberian President and former World Footballer of the Year, George Weah, has charged Nigerian International, Victor Osimhen, to break more records in the coming season. Osimhen, who led Napoli’s onslaught as they claimed the Italian Scudetto for the first time since the legendary Diego Maradona led the club to …
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LaLiga has presented the annual Economic Report for the 2021-22 season, in which Spanish professional football practically recovered to pre-pandemic figures in terms of revenue, with Spanish clubs recording the lowest aggregate losses among 5 major leagues, showing the success and robustness of a model based on financial …
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It is a week to go in the race for votes from fans in the inaugural fan-centric NaijaSuper 8 Tournament as voting ends next week. Voting started on April 10 and will continue till May 10 when votes collated will determine eventual participants, in the tournament. The …
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By OJEIKERE AIKHOJE Sports Business Writer Nigeria’s third tier side, Lekki United, which campaigns in the Nigeria National League has announced a new sponsorship deal with Nigeria’s premier betting brand, nairabet, sportbusinessbrand.com can report. Owned by avid football fan and Federal House of Representatives Member, …
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By Ojeikere Aikhoje Lagos based innovative property development company, Jarus Homes, on Tuesday agreed a front-of-shirt partnership with Nationwide League side, Offa United. The deal with Jarus Homes is the first for the 11-year old club based in Offa, Kwara State. Although details were not disclosed, sportbusinessbrand.com gathered the …
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The United Soccer League (USL) has announced the departure of Jake Edwards, concluding his10-year tenure, including eight as President, during which time the USL evolved into one of the most extensive sporting organisations in North America. Working closely with USL CEO Alec Papadakis and the rest of the executive …
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By Ojeikere Aikhoje SportsBusiness Writer Social Media is already abuzz with Naija Super 8 tournament slated for June 2023. From Sokoto to Uyo and Lagos to Maiduguri, it’s all about NaijaSuper 8. In this report, sportbusinessbrand.com’s OJEIKERE AIKHOJE writes about the new tournament that has captivated the …
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