LALIGA president, Javier Tebas, has listed brand development and a well-crafted international strategy for clubs and competitions targeting sustainable growth. Tebas, who was one of the main interviewees at the 2023 World Football Summit Asia, held in Jeddah, Saudi Arabia made the revelation when asked for his thoughts on the latest football …
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As Nigerians, especially professionals in the marketing communications industry look forward to the 2023 Marketing Conference of Brand Journalists Association of Nigeria (BJAN), it’s been confirmed that the keynote address will be delivered by Dr. Olajumoke Akiode, convener of Women in Infrastructure Community Africa (WICA) and Director of Research at …
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Ambitious airline brand, United Nigeria Airline, has become the first sleeve sponsor of former African champions, Enyimba. Both parties agreed a two-year deal and it was consummated on Friday at the airlines Corporate Office in Enugu. United Nigeria Airline becomes the second Nigerian airline after ValueJet to fly …
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Revolutionary fan engagement platform, 54footballx, has announced a ground-breaking partnership with energetic Lagos-based Nigeria Premier Football League side, Sporting Lagos. This initiative by 54footballx is the first of its kind in this part of the world. 54footballx will support Sporting Lagos in the development of unique and innovative match-day …
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By Ojeikere Aikhoje, SPORT BUSINESS EDITOR Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …
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Brace yourselves for yet another thrilling LaLiga season! Here’s all you need to know about next season’s LaLiga season calendar, the draw for which was made on Thursday, June 22, in Madrid. Action gets underway from August 12, 2023. The calendar for the 2023/24 LaLiga season has been …
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Golden Penny is renowned for its range of mouth-watering noodles, beloved by Nigerians. The four variants – Golden Penny Chicken Flavour, Golden Penny Jollof Chicken Flavour, Golden Penny Goat Meat Pepper Soup Flavour, and Golden Penny Jollof Hot Hot Flavour – cater to diverse tastes and nutritional needs. As …
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The new brand represents the evolution that LALIGA has undergone over the last 10 years, becoming bigger, more international and reaching more people than ever before. LALIGA has today unveiled its all-new brand and strategic positioning under the slogan “The Power of our Fútbol.” The launch reaffirms …
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LaLiga is celebrating Africa Day by organizing seven events across the African continent to commemorate Africa’s growth, success and progress, as well as LaLiga’s rapid expansion on the continent. LaLiga join in the colour, culture and celebration of Africa Day by hosting seven events across the African continent …
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Nigeria’s premier football business institute, MatchRoom Football Business Academy, is delighted to enter into an agreement that will see the leader in football business education and innovative Nigerian second tier side, Ikorodu City collaborate. This agreement will see the leader in football business education in Nigeria and the …
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