Sponsorships

Nwakali’s SD Ponferradina embraces digital partner to engage fans and attract new followers

        LaLiga Santander side, SD Ponferradina, which parades Nigerian International, Kelechi Nwakali, is celebrating the club’s centenary throughout 2022 and strategizing towards its future growth. To achieve their goal, SD Ponferradina, recently joined forces with ImagineAR, a Canadian company specialised in augmented reality (AR) content. ImagineAR has become an …

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Stage set for coronation of new HiFL champion

    With title favourites out of contention, the stage is set for the emergence of a new HiFL champion as KSU Steelers from the Kogi State University confronts FUOYE Dazzlers of the Federal University Oye-Ekiti in 2022 finals on Saturday, September 24, in Lagos.          KSU Steelers beat UNILORIN Warriors …

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AKUNETO RECEIVES EUNISELL BOOT AWARD

By Ohiole Edobun: sportbusinessbrand Staff Former Rivers United forward, Chijioke Akuneto, on Wednesday received the prestigious Eunisell Boot Award for the highest goal scorer in the Nigeria Professional Football League sponsored by West Africa’s largest independent chemical as well as oil and gas engineering solutions company, Eunisell. Akuneto scored 19 …

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ValueJet creates brand awareness with sports properties

  By OJEIKERE AIKHOJE     Founded in 2018 as a virtual airline brokering flights through other airlines, ValueJet Airline, has been moving to establish itself as Nigeria’s newest low-cost carrier and establishing sports properties have turned out as a strategy for brand awareness. Globally, airlines are keen on promoting their brands …

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