LaLiga Santander side, SD Ponferradina, which parades Nigerian International, Kelechi Nwakali, is celebrating the club’s centenary throughout 2022 and strategizing towards its future growth. To achieve their goal, SD Ponferradina, recently joined forces with ImagineAR, a Canadian company specialised in augmented reality (AR) content. ImagineAR has become an …
Read More »Stage set for coronation of new HiFL champion
With title favourites out of contention, the stage is set for the emergence of a new HiFL champion as KSU Steelers from the Kogi State University confronts FUOYE Dazzlers of the Federal University Oye-Ekiti in 2022 finals on Saturday, September 24, in Lagos. KSU Steelers beat UNILORIN Warriors …
Read More »AKUNETO RECEIVES EUNISELL BOOT AWARD
By Ohiole Edobun: sportbusinessbrand Staff Former Rivers United forward, Chijioke Akuneto, on Wednesday received the prestigious Eunisell Boot Award for the highest goal scorer in the Nigeria Professional Football League sponsored by West Africa’s largest independent chemical as well as oil and gas engineering solutions company, Eunisell. Akuneto scored 19 …
Read More »DELSU substitute goalkeeper, Ugboko, turns match hero in HiFL victory
Delta State University (DELSU Titans), substitute goalkeeper, Fabian Ugboko, turned match hero as he saved two penalties to take his side into the last eight of the 2022 STANBIC IBTC Higher Institutions Football League and ensured Rivers-based Ignatius Ajuru University of Education (IAUE) Minders ended their campaign. It was …
Read More »Turkish Airlines becomes UEFA Champions League first airline sector sponsor
Leading sponsor of elite sports properties, Turkish Airlines, on Monday became the first airline global sponsor of the prestigious UEFA Champions League. The announcement was made ahead of the group stage of the 2023 UEFA Champions League, which begins on Tuesday, September 6, 2022, with the …
Read More »ValueJet creates brand awareness with sports properties
By OJEIKERE AIKHOJE Founded in 2018 as a virtual airline brokering flights through other airlines, ValueJet Airline, has been moving to establish itself as Nigeria’s newest low-cost carrier and establishing sports properties have turned out as a strategy for brand awareness. Globally, airlines are keen on promoting their brands …
Read More »HiFL Round 16: Can champions, UNIMAID Desert Warriors, turn things around in Second Leg?
2021 Higher Institutions Football League champions, UNIMAID Desert Warriors, have 90 minutes to turn things around and make progress as they face BUK Stallions, in the second leg of their Round of 16 clash. Organized by PACE Sports, Nigeria Universities Games Association (NUGA) and supported …
Read More »Bayelsa schools dominate Milo Basketball Championship in Lagos
Wassim El-Husseini, MD/CEO Nestlé Nigeria PLC addressing participants at the finale of the 22nd MILO Basketball Championship national finals at the Indoor Sports Hall of the National Stadium, Surulere, Lagos on Thursday June 30, 2022. By Ojeikere AIKHOJE It was a complete dominance by Bayelsa State …
Read More »OWU Sportswear, Rivers United to release 2021/22 NPFL coronation kit
Nigerian high-performance sportswear brand, OWU Sportswear and Nigeria Professional Football League (NPFL) champions, Rivers United, will release a special kit for the coronation of the Port-Harcourt side, on the last day of the season. sportbusinessbrand.com reliably gathered that the NPFL champions will file out in …
Read More »Newcastle United seal official sleeve partner deal with noon.com
Premier League football club, Newcastle United, has announced on its website: nufc.co.uk that it has sealed a sponsorship deal with the Middle East online shopping destination, noon.com to become the its official sleeve partner for the 2022/23 football season. Noon.com is the region’s leading digital …
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