Sponsorships

    NBA Africa and Agence Francaise de Development AFD) on Wednesday announced the official launch of the Jr. NBA & AFD Basketball Experience program in Lagos. The flagship initiative, which was introduced in Lagos in November 2021 as a pilot program, aims to use basketball as a platform to …

  Tottenham Hotspur and Google are in talks over a naming rights deal for the English top-flight soccer club’s stadium, according to The Athletic. Since moving into their UK£1 billion (US$1.1 billion) home in 2019, Spurs’ chairman Daniel Levy has taken his time in the search for a lucrative naming rights …

  Leading Sports Business publication, SportBusiness + Brands Magazine has partnered the upcoming Sport Impact Africa Conference, slated for November 2022. It is the first partnership for SportBusiness + Brands Magazine, also available online, sportbusinessbrand.com, which offers businesses visibility at highly influential and well attended events. Publisher, SportBusiness + Brands Magazine, Ojeikere Glover …

  By Ohiole Esezobor           Coaching education has experienced a turnaround in Nigeria since the Nigeria Football Federation licensed the renowned coaching education brand, the Football Coaches for African Nations (FCAAN) cover the gap in coaching. Hitherto, coaching programmes were limited and little or nothing existed …

    West Africa’s leading independent chemical as well as oil and gas engineering solutions provider, Eunisell, has boosted its quest to lift the Nigeria Professional Football League with a new sponsorship deal for Umuahia based Abia Warriors Football Club. Eunisell becomes the club’s front-of-shirt sponsor for the upcoming 2022/23 …

  History was made last Saturday, as KSU Steelers from Kogi State University Anyingba became the first State-owned university to win the prestigious Higher Institutions Football League (HiFL). In a thrilling final decided at the Yaba College of Technology Sports Complex, KSU Steelers came from a goal down to defeat …

    KSU Steelers from the Kogi State University survived an early scare and outclassed FUOYE Dazzlers from the Federal University Oye-Ekiti 3-1 to win the 2022 edition of the HiFL decided at the Yaba College of Technology, Lagos, on Saturday.  

  By OJEIKERE AIKHOJE     As another champion is set to be crowned in the Higher Institutions Football League (HiFL), on Saturday, September 24, sportbusinessbrand.com assesses how lead sponsor, StanbicIBTC has changed Collegiate football on and off the pitch, in Nigeria. Saturday’s crunch HiFL final between Kogi State University’s KSU Steelers …

      The moment former Rivers United forward, Chijioke Akuneto, stepped into the impressive Cactus Restaurant, in Victoria Island, Lagos, with his imposing Eunisell Boot Award for the highest goal scorer in the Nigeria Professional Football League, for the 2021/22 season, he became the cynosure of all eyes. Akuneto …

        LaLiga Santander side, SD Ponferradina, which parades Nigerian International, Kelechi Nwakali, is celebrating the club’s centenary throughout 2022 and strategizing towards its future growth. To achieve their goal, SD Ponferradina, recently joined forces with ImagineAR, a Canadian company specialised in augmented reality (AR) content. ImagineAR has become an …