Manchester United and Coca-Cola are set work closely together to bring fans even closer to the club through engaging activations, digital content and community-driven initiatives – all designed to create memorable experiences for our fans across the UK and Europe, following the announcement of a new three-year partnership. The …
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Crystal Palace Football Club has welcomed SunExpress, a joint venture between Lufthansa and Turkish Airlines, as the club’s Official Airline Partner in a new three-year agreement The partnership will have a strong digital focus, launching with a dedicated player-led video campaign, and will see the partners collaborate on a series …
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Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally. The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks …
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At an impressive gathering of media executives in Lagos, on Wednesday, Nigeria’s leading sportswear producer, Owusportswear, took its brand storytelling to new heights with the unveiling of the iconic jacquard fabric for the 2025/26 Nigeria Premier Football League season. Backed with its rich history, dedication to customer experience …
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Radio France Internationale, RFI, the state-owned international radio news network of France, has made a strategic entry into football sponsorship as front-of-shirt sponsor of former Nigerian champions, Kano Pillars. The sponsorship for the 2025/26 Nigeria Premier Football League season which covers cash and kind worth N100m is the biggest sponsorship deal …
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Players of Moonluck Football Academy, celebrating their 2025 Iber Cup, victory, in Lisbon, Portugal. History was made in Lisbon, Portugal, last week Sunday, as Nigeria’s Moonluck Academy, one of the best youth sides in Nigeria lifted the famous IberCup in their inaugural appearance. Iber Cup is one of the …
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Left: Category Manager, Beverages, Nestlé Nigeria, Mrs. Ifeanyichukwu Orabuche, steps forward to present the trophy to students of Father O’Connell Science College team, Minna, winners of the male category at the 25th edition of the MILO School Basketball Championship. Mr. Lanre Balogun, Executive Secretary of the National Collegiate Sports Foundation, …
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Brentford and Leeds United are latest clubs to reveal their strip for the new season Premier League clubs continue to reveal their new kits for 2025/26, showing their supporters what they will be wearing this season. Brentford and Leeds United are the latest club to reveal their home kit, following …
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West Ham United has today announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt sponsor for the 2025/26 season. The announcement comes as BOYLE Sports commits to a broad package of investment totalling …
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By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro. Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …
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