By Ojeikere Aikhoje Football is more than just a sport; it is a global obsession, a cultural phenomenon, and most importantly, a financial behemoth. The Premier League fits this analysis and is unarguably the biggest football league in the world. With sponsorship from brands in diverse sectors …
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Expect more fireworks as former Prosperity Cup champions, Eternal Grace Ministry FC and Krusaders FC, clash in their semifinal tie in the Bayelsa State Governor’s Cup. Tournament favourites, Eternal Grace Ministry, fondly called EGM were 2022 champions, while Krusaders claimed the top prize a year later, in 2023. Fate …
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SPORTS BUSINESS REVIEW Director-General of the National Sports Commission, Bukola Olopade, speaking at a World Press Conference during the Gateway Games. By OJEIKERE AIKHOJE It’s time for the closing ceremony of the Gateway Games 2024, which unarguable enters the record books as the best organized and festival with …
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The Confédération Africaine de Football (CAF), has opened an exciting chapter in the legacy of Africa’s premier club competition, with a new Trophy for its premium club competition, the TotalEnergies CAF Champions League trophy, in partnership with sponsor, TotalEnergies. The unveiling ceremony took place at TotalEnergies’ South Africa headquarters …
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SPORTS BUSINESS REVIEW It’s no surprise that Nigeria’s oldest financial institution, First Bank of Nigeria Limited, has thrown its weight behind the 2024 National Sports Festival, in Ogun State. This is part of First Bank’s unique First@Sports initiative. Tagged Gateway Games 2024, the National Sports Festival seeks to …
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Newly-installed President of the West African Football Union (WAFU) Zone B, Alhaji Ibrahim Musa Gusau (MON), has outlined his vision and mission for the regional football-supervising body, emphasizing on the need to develop the game through the grassroots by focusing on youth competitions, articulating an aggressive marketing strategy to …
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Sports is big business. With multi sports event like the National Sports Festival, it is guaranteed that thousands of people will converge on the host city. Athletes and officials from the 36 states of Nigeria, the Federal Capital Territory as well as Invited Junior Atheletes as the “38” state, …
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Eunisell Boot 2022 winner, Chijioke Akuneto As the 2024/2025 Nigeria Premier Football League season nears its thrilling conclusion, on Sunday, May 25, Eunisell Limited, Africa’s leading specialty chemicals and oil production solutions company, is proud to announce its readiness for the prestigious Eunisell Boot Awards. This year’s event, scheduled for …
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By OJEIKERE AIKHOJE The quest to unearth fresh talents for the country plays a significant part of Premium Trust Bank’s sponsorship of the 22nd National Sports Festival, in Ogun State, South West Nigeria. Premium Trust Bank, Nigeria’s fastest growing bank occupies its pride of pace as Lead Sponsor of …
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By OJEIKERE AIKHOJE A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement. It is designed as a family-friendly celebration. In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement …
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