By OJEIKERE AIKHOJE A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement. It is designed as a family-friendly celebration. In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement …
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By OJEIKERE AIKHOJE The sleepy town of Ikenne, capital of Ikenne Local Government Area, has become entered the history books of the Nigeria Premier Football League as the town with the least population to be home to a champion following the success of Remo Stars. Ikenne also becomes …
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By Justin Ruderman Three months after the turn of the millennium, a Ballon d’Or winner stepped onto an MLS pitch for the very first time. Twenty-five years later, legendary former Bulgarian international Hristo Stoichkov is preparing to watch eight-time Ballon d’Or winner Lionel Messi and Inter Miami CF at this summer’s expanded FIFA 2025 Club …
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Enterprising Olamilekan Adedayo ensured Remo Stars emerged champions of the 2024/25 Nigeria Premier Football League season after a hard earned 1-0 victory over a resilient Niger Tornadoes side, on Sunday. Friday’s result in Kano which ended 2-0 in favour of Kano Pillars against second placed Rivers United created …
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Managing Director of the Niger Delta Development Commission, Dr Samuel. Ogbuku, has revealed that a sports institute will be established by the Commission to consolidate the gains of the Niger Delta Sports Festival. Speaking during the closing ceremony of the maiden Niger Delta Sports Festival organised by the NDDC at …
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By Ojeikere Aikhoje With the kick off in Brass and Nembe, two Nigerian communities geographically positioned by the Atlantic Ocean, action has resumed in the 2025 Prosperity Cup, Nigeria’s biggest grassroots football tournament. Initially called Restoration Cup and later renamed Prosperity Cup, Bayelsa is stepping up efforts to …
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By Ojeikere Aikhoje Peculiar Ultimate Construction Company is a well-renowned and respected building firm operating in the country. It is clearly the only construction brand in the country that is intentional about the growth of sports sponsorship and sports development. Since making its entry in Nigeria’s Sports Sponsorship sector, Peculiar …
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Remo Stars Head Coach, Daniel Ogunmodede, has described the extension of his contract by the club as “big motivation.” The club signed a new three-year deal that will keep him at the club till the end of the 2026/27 season, via a Tweet on its X Account, on Tuesday. According …
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Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports. Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA. On a cool Saturday morning in the city of …
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By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …
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