By OJEIKERE AIKHOJE The sleepy town of Ikenne, capital of Ikenne Local Government Area, has become entered the history books of the Nigeria Premier Football League as the town with the least population to be home to a champion following the success of Remo Stars. Ikenne also becomes …
Read More »FIFA Club World Cup: Hristo Stoichkov reflects on MLS’ growth into global player
By Justin Ruderman Three months after the turn of the millennium, a Ballon d’Or winner stepped onto an MLS pitch for the very first time. Twenty-five years later, legendary former Bulgarian international Hristo Stoichkov is preparing to watch eight-time Ballon d’Or winner Lionel Messi and Inter Miami CF at this summer’s expanded FIFA 2025 Club …
Read More »Champions: Remo Stars rule NPFL
Enterprising Olamilekan Adedayo ensured Remo Stars emerged champions of the 2024/25 Nigeria Premier Football League season after a hard earned 1-0 victory over a resilient Niger Tornadoes side, on Sunday. Friday’s result in Kano which ended 2-0 in favour of Kano Pillars against second placed Rivers United created …
Read More »Niger Delta: NDDC to boost gains of Niger Delta Sports Festival with Sport Institute
Managing Director of the Niger Delta Development Commission, Dr Samuel. Ogbuku, has revealed that a sports institute will be established by the Commission to consolidate the gains of the Niger Delta Sports Festival. Speaking during the closing ceremony of the maiden Niger Delta Sports Festival organised by the NDDC at …
Read More »Prosperity Cup: How Diri continues to nurture Nigeria’s biggest grassroots football industry
By Ojeikere Aikhoje With the kick off in Brass and Nembe, two Nigerian communities geographically positioned by the Atlantic Ocean, action has resumed in the 2025 Prosperity Cup, Nigeria’s biggest grassroots football tournament. Initially called Restoration Cup and later renamed Prosperity Cup, Bayelsa is stepping up efforts to …
Read More »Peculiar Ultimate Concerns: Sustaining brand visibility with strategic sports sponsorship
By Ojeikere Aikhoje Peculiar Ultimate Construction Company is a well-renowned and respected building firm operating in the country. It is clearly the only construction brand in the country that is intentional about the growth of sports sponsorship and sports development. Since making its entry in Nigeria’s Sports Sponsorship sector, Peculiar …
Read More »Remo Stars contract extension is big motivation – Ogunmodede
Remo Stars Head Coach, Daniel Ogunmodede, has described the extension of his contract by the club as “big motivation.” The club signed a new three-year deal that will keep him at the club till the end of the 2026/27 season, via a Tweet on its X Account, on Tuesday. According …
Read More »Sporting Lagos continues fan engagement off season with Town Hall
Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports. Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA. On a cool Saturday morning in the city of …
Read More »Nortra Tractors land on Rangers’ sleeve in biggest ever club sponsorship deal in NPFL
By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …
Read More »UEFA Euro 2024: Sponsors Watch
The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …
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