It was a parade of cyclists and corporate sponsors/partners such as Samsung, Stanbic IBTC Bank, Nutrify, Cway among others as the city of Lagos witnessed the Cycling Lagos Mini Tour on June 15 in readiness for the highly anticipated 3rd Cycling Lagos event scheduled for Saturday June 29, 2024. …
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Two-and-a-half years after LaLiga and CVC Capital Partners finalised a groundbreaking strategic partnership, there is tangible evidence across Spain’s football landscape that the collaboration is bearing fruit. Indeed, through the Liga Impulso (Boost LaLiga) project that has been supercharged by the €2bn (£1.7bn/$2.2bn) agreement, CVC’s support is on track …
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By Ojeikere Aikhoje The South West Derby in the Nigeria Premier Football League between Sporting Lagos and Remo Stars is less than a year old, but fast becoming the most talked about derby in the land. Before Sporting Lagos’ promotion to the top flight the duo of …
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The Confédération Africaine de Football (“CAF”) has today announced Unilever personal care brands, including Rexona (also known as Shield, Sure), Dove, Dove Men+Care and Axe, as the latest Official Sponsors of its two forthcoming continental championships: the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies …
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The Confédération Africaine de Football (“CAF”) and Orange have renewed their long-standing Partnership, reinforcing their shared commitment to football development, equality and inclusion in Africa. Orange has been an exclusive telecommunications partner for CAF since 2008. The scope of the renewed Partnership between CAF and Orange includes CAF’s …
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{L-R) : Jomi Bello, national super flyweight champion, Sifon ‘Best’ Iwatt; President, Nigerian Boxing Board of Control (NBB of C), Dr. Rafiu Ladipo and boxing coach, Femi ‘Jackfit’ Kuti, during the GOtv Boxing Night 30 prize presentation on Tuesday. Tuesday’s GOtv Boxing Night 30 was clearly for Sifon ‘Best’ Iwatt, …
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LALIGA president, Javier Tebas, has listed brand development and a well-crafted international strategy for clubs and competitions targeting sustainable growth. Tebas, who was one of the main interviewees at the 2023 World Football Summit Asia, held in Jeddah, Saudi Arabia made the revelation when asked for his thoughts on the latest football …
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Pan-African banking group, Ecobank, is partnering with the Confederation Africaine de Football (CAF) to reinforce its connection with the millions of Africans who will be celebrating the magic of football at TotalEnergies CAF AFCON Côte d’Ivoire 2023. Ecobank operates in 35 African countries, 16 of these countries are among the …
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Ambitious airline brand, United Nigeria Airline, has become the first sleeve sponsor of former African champions, Enyimba. Both parties agreed a two-year deal and it was consummated on Friday at the airlines Corporate Office in Enugu. United Nigeria Airline becomes the second Nigerian airline after ValueJet to fly …
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Much like the beautiful game, the football industry never stands still. With digital revolution shaping the face of football, leading fan engagement platform, 54footballx is steadily seizing ownership of the direct to fan revolution. Since its conception this year, 54footballx has been consistent with creative content creation and is …
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