Sports

sportbusinessbrand.com understands that Premier League side, Liverpool FC and The Coca-Cola Company, have extended their partnership which now expands to the Women’s team. Since both brands kicked off their collaboration in 2020, they have collaborated on a range of exciting fan-focused activations – from exclusive experiences and rewards to digital …

Chief Executive Officer of Vault Hill, Folajimi Daodu, who is one of the keynote speakers at the 2025 National Brands and Marketing Conference powered by Brand Journalists Association of Nigeria (BJAN), has tasked marketing experts at this year’s conference to focus on the opportunities of Artificial Intelligence. Daodu, one of …

(L-R) Director-General, National Sports Commission, Bukola Olapade, incoming President of the Nigeria Wrestling Federation and Comptroller General of Customs, Bashir Adewale with Igali.  After 12 years as President of Nigeria Wrestling Federation, outgoing President and Olympics Gold medalist, Daniel Igali, has shared heartfelt reflections and optimism for the future under …

Just as it is the norm every year on October 16, today the Amakhosi family stands united once again in celebration to pay tribute and honour our leader, founder, Chairman, and guiding light, Dr. Kaizer “Chincha Guluva” Motaung on his 81st birthday. A man whose name is not only etched into …

    With State-of-the-art facilities for memorable events, meetings and dining, Radisson Blu Ikeja Hotel, is your preferred hotel brand for grand reception, business conference or an intimate board meeting. Its state-of-the-art audiovisual technology and free high-speed Wi-Fi set the stage for an unforgettable experience. Radisson Blu Ikeja has adapted …

Premier League side, Fulham, had an Independence Day celebration earlier today for Nigerian players and staff at the club’s Motspur Park training ground. The London based side is home to the Super Eagles trio of Alex Iwobi, Calvin Bassey and Samuel Chukwueze, who is on loan from AC Milan. Nigerian …

    Lagos is making history by leveraging its geographical landmark; waterways, and it is proudly presented by FirstBank! From October 3 – 5, 2025, Africa’s first all-electric powerboat racing championship, E1 Lagos GP, takes to the waterways of Lagos Lagoon. More than just a sponsorship, this is a bold …

  (L-R) Fredrick Oliseh, Anderson, Hansen, Churchill Oliseh The Danish Ambassador to Nigeria, Jens Ole Bach Hansen, recently paid a visit to non-league football side, FC Ebedei, in Sagamu, Ogun State, which serves as a nursery for Danish Super League side, FC Midtjylland. Hansen’s visit didn’t come as a surprise …

The Milan City Council has approved the sale of the iconic San Siro Stadium to Milan rivals, AC Milan and Internazionale Milan, clearing the way for their plans for a new stadium at the site. Both clubs intend to demolish San Siro for the construction of a new stadium. The …

  Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …