By Ojeikere Aikhoje Peculiar Ultimate Construction Company is a well-renowned and respected building firm operating in the country. It is clearly the only construction brand in the country that is intentional about the growth of sports sponsorship and sports development. Since making its entry in Nigeria’s Sports Sponsorship sector, Peculiar …
Read More »Rangers’ documentary to boost brand in Nigeria and England
Still in the mood of celebrating its 55th anniversary, Nigerian champions, Rangers International, will hit the cinemas, in Enugu and London, respectively, for the premiere of its documentary. This feat makes Rangers the first Nigerian club to premiere its documentary. Interestingly, it also presents an opportunity to showcase …
Read More »UEFA Euro 2024: Sponsors Watch
The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …
Read More »Rangers win 8th NPFL title in style
Rangers International, on Sunday claimed their 8th Nigeria Premier Football League title with one round of matches to the end of the season after a 2-0 win over traditional rivals, Bendel Insurance. Victory was confirmed after their closest rivals, Remo Stars and Enyimba lost in Akure and Lagos, …
Read More »Iwatt claims double at GOtv Boxing Night 30
{L-R) : Jomi Bello, national super flyweight champion, Sifon ‘Best’ Iwatt; President, Nigerian Boxing Board of Control (NBB of C), Dr. Rafiu Ladipo and boxing coach, Femi ‘Jackfit’ Kuti, during the GOtv Boxing Night 30 prize presentation on Tuesday. Tuesday’s GOtv Boxing Night 30 was clearly for Sifon ‘Best’ Iwatt, …
Read More »Javier Tebas highlights brand and internationalization strategy as key pillars to boost leagues’ growth
LALIGA president, Javier Tebas, has listed brand development and a well-crafted international strategy for clubs and competitions targeting sustainable growth. Tebas, who was one of the main interviewees at the 2023 World Football Summit Asia, held in Jeddah, Saudi Arabia made the revelation when asked for his thoughts on the latest football …
Read More »54footballx takes control of direct to fan engagement revolution
Much like the beautiful game, the football industry never stands still. With digital revolution shaping the face of football, leading fan engagement platform, 54footballx is steadily seizing ownership of the direct to fan revolution. Since its conception this year, 54footballx has been consistent with creative content creation and is …
Read More »African TV Broadcast row: CAF is delighted to recommit to Partnership with beIN
The Confédération Africaine de Football (“CAF”), on Thursday announced that it is delighted to recommit to its partnership with beIN after the parties reached agreement on the matters that were in dispute. beIN and CAF conducted discussions which resulted in the re-establishment of a mutually beneficial partnership between …
Read More »LaLiga enters new era with huge transformation
There is a lot to look forward to in the Spanish top tier as the 2023/24 LaLiga season represents a new era with wholescale transformation encompassing brand evolution, strategy, positioning technology, audiovisual and digital innovation, befitting what is now the world’s largest football ecosystem. This season features …
Read More »President Weah hails Osimhen’s marksmanship as Eagles reach AFCON finals
Seated in the presidential box as Nigeria tackled Sierra Leone in the Day 5 game of their group for the 2023 Africa Cup of Nations, President George Oppong Weah of Liberia could not stop singing the praises of Super Eagles’ forward Victor Osimhen. Following his excellent season …
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