FIFA World Cup takes centrestage in Qatar

 

 

Qatar is the place to be as the FIFA World Cup kicks off today, in Doha.

The opening game is between Qatar and Ecuador.

Thirty-two teams have converged on Qatar for the football spectacle which will feature 64 matches to be played from Sunday, November 20 through Sunday, December 18.

Africa is represented by Ghana, Cameroon, Morocco, Tunisia and Cameroon.

France won the last World Cup, in Russia 2018.

 

Sponsorship

 

Coca-Cola leads the long list of sponsors, which includes Adidas, Visa, Qatar Airways, Hyundai, Kia, Qatar Energy and Wanda Group.

The World Cup is also backed by FIFA World Cup sponsors. African and Middle Eastern supporters, North American supporters and South American supporters.

Branding

The official emblem was designed by Lisbon-based Brandia Central branding agency and unveiled in September 2019, during simultaneous events at the Doha TowerKatara Cultural Village AmphitheatreMsheireb Downtown Doha, and Zubarah.

It is designed to resemble the tournament trophy, the infinity symbol, and the number “8”, reflecting upon the “interconnected” event and the eight host stadiums.

It also evokes imagery of shawls to signify the tournament’s winter scheduling, and contains waves resembling desert dunes. The typography of the emblem’s wordmark incorporates kashida—the practice of elongating certain parts of characters in Arabic script to provide typographical emphasis.

 

 

About Ojeikere Aikhoje

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