LaLiga enhances brand appeal with LaLiga Tech, Boost LaLiga




In a bid to enhance its brand appeal and be ahead of other top leagues, innovative football brand, LaLiga, has boosted its brand profile with the introduction of LaLiga Tech and BoostLaLiga.

This clearly highlights its position as a global and innovative brand in the leisure and entertainment sector.

Established in 2021 the LaLiga subsidiary which offers technological and innovation solutions, continues to expand its business in over 50 countries with companies from multiple sectors including broadcasters, federations and leagues.

LaLiga Tech aims to transform the sports and entertainment sector with the design and implementation of OTT services, applications, games, websites, fan engagement, the improvement and protection of content and competition management.

World Padel Tour, Millicom, Sky Mexico and MotoGP rights holders Dorna are just some of the organisations who have already adopted tech solutions developed by LaLiga Tech to digitize their operations.

….. BoostLaLiga

Thanks to Boost LaLiga, the 2022/23 season also marks a crucial moment for LaLiga off the pitch as clubs across LaLiga Santander and LaLiga SmartBank are looking to take a giant step forward in their development and growth.

With this project, LaLiga and all clubs can boost their global growth.

The initiative is a large-scale €2 billion investment project made possible by LaLiga’s agreement with investment fund CVC in December 2021.

With this fund, clubs are already working across the board on ambitious development plans in areas such as strategy and business, infrastructure, international, brand and product development, digitalisation, and tech innovation, among others.

LaLiga aspires to be a global leader with the best content, digital presence and strong data collection and analysis allowing for direction interaction with fans through all available channels and with a particular focus younger and international audience.


About LaLiga

LaLiga is a global, innovative and socially responsible organisation which is a leader in the leisure and entertainment sector.

It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organising professional football competitions in Spain.


LaLiga is the football competition with the most social media followers in the world, with over 150 million followers across 17 platforms in 20 different languages.

With its headquarters in Madrid (Spain), it is present in 41 countries through eleven offices and 44 delegates.

The organisation carries out its social work through its Foundation and was the world’s first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander.

About Ojeikere Aikhoje

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