(L-R) Ayo Ojuroye, Moses Itauma, Kunle Soname Moses Itauma’s first round victory over Dilian Whyte in Saudi Araba, has further strengthened the global ambition of leading sports betting platform in Nigeria, Bet9ja. Just days before Itauma’s big fight against Whyte, Bet9ja signed the boxing sensation as their new …
Read More »Man Utd, Coca-Cola target exciting fan experience in three-year sponsorship deal
Manchester United and Coca-Cola are set work closely together to bring fans even closer to the club through engaging activations, digital content and community-driven initiatives – all designed to create memorable experiences for our fans across the UK and Europe, following the announcement of a new three-year partnership. The …
Read More »Crystal Palace Names SunExpress as Official Airline Partner in Multi-Year Deal
Crystal Palace Football Club has welcomed SunExpress, a joint venture between Lufthansa and Turkish Airlines, as the club’s Official Airline Partner in a new three-year agreement The partnership will have a strong digital focus, launching with a dedicated player-led video campaign, and will see the partners collaborate on a series …
Read More »Meet the 2025/26 Premier League clubs’ managers
Get to know the 20 top-flight coaches, their careers, achievements and milestones With the Premier League fast approaching, meet the 20 managers who are set to lead their clubs in 2025/26. Mikel Arteta (Arsenal) Mikel Arteta was appointed on 20 December 2019. As a player, Arteta began his youth …
Read More »Bet9ja targets global brand visibility as sponsor of heavyweight sensation Moses Itauma
Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally. The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks …
Read More »Fashola: Sports Development Key to Solving Nigeria’s Youth Unemployment Crisis
By Nnamdi Ezekute Former Lagos Governor urges Nigeria to embrace sports as an economic growth pillar and job creator His Excellency Babatunde Raji Fashola (SAN), former Governor of Lagos State and ex-Minister of Works and Housing, has called on Nigeria to treat sports as a central pillar of its …
Read More »Dikko: How Mumini Alao’s Soccertalk Opened The Way For Me In Sports Management
By Nnamdi Ezekute (L-R) Dr. Mumini Alao and Mallam Shehu Dikko The National Sports Commission (NSC) Chairman, Mallam Shehu Dikko, has credited veteran sports journalist Dr. Mumini Alao’s popular Soccertalk column as the platform that launched his career in Nigerian sports management, Completesports.com reports. Shehu Dikko speaking at Dr. Mumini Alao’s autobiography …
Read More »FirstBank shines as Nigeria’s Best Bank for ESG At 2025 Euromoney Awards
West Africa’s premier financial institution and financial inclusion services provider, FirstBank, has emerged Nigeria’s Best Bank for Environmental, Social, and Governance (ESG) at the prestigious Euromoney Awards for Excellence 2025, held recently in London. A statement signed by Ag. Group Head, Marketing & Corporate Communications, Yinka Ijabiyi, indicated …
Read More »Super Falcons Trophy Parade: NFF set to take cue from Remo Stars and FC Barau for fan engagement
Fan Engagement expert, OJEIKERE AIKHOJE, reveals the origin of trophy parades as the Nigeria Football Federation embarks on an opportunity to boost fan engagement for WAFCON champions, the Super Falcons. The Federal Capital Territory, Abuja, takes centrestage, on Monday afternoon, as the focus of Women’s Football in …
Read More »President Tinubu to host Super Falcons on Monday
Following the victory of the Super Falcons at the just concluded Women Africa Cup of Nations (WAFCON), the Nigeria Football Federation has revealed that His Excellency, President Bola Ahmed Tinubu (GCFR) is scheduled to host the team at the Presidential Villa on Monday afternoon. sportsbusinessbrand.com reliably gathered that the …
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