For decades, Nigeria’s credit system posed significant challenges for small businesses and low-income earners, who often struggled to qualify for loans. Traditional banks demanded collaterals, guarantors, and endless paperwork, effectively shutting out a large portion of the population working in the informal economy. FirstBank’s digital lending model flipped …

    WWE®, part of TKO Group Holdings (NYSE: TKO) and Paris Saint-Germain, one of the most iconic and globally recognized football clubs in the world, have announced a groundbreaking long-term collaboration to create unforgettable experiences for fans. The two global powerhouses will utilize their strength in sports and entertainment …

  Tanzanian side, Kagera Sugar, have confirmed the appointment of for Kenyan League star, Ronald Okoth, who was Chief Executive Officer of KPL side, Sofapaka, as CEO.  Ronald Okoth as CEO of Kenyan side, Sofapaka Okoth brings his experience at Sofapaka to lead a new vision at the Tanzanian side, …

    According to Brand Finance’s Scott Parker: “In today’s hyper-connected world, sport is no longer confined to the pitch. Football is more than a sport – it’s a global cultural phenomenon, a multi-billion-dollar industry, and a deeply personal passion for billions of fans.” Football clearly revolves around the passion …

     By Ojeikere Aikhoje Abeokuta, the Ogun State capital, had a connection with top flight domestic football, in Nigeria, as home of the legendary Abiola Babes FC, Concord FC, Julius Berger FC and lately Gateway United FC. Add the famous Olumo Rock and you’ll understand how it has earned …

  Not so long ago, only what happened on the pitch would make compelling stories. However, emerging trends have emerged to confirm the importance of what happens outside the pitch. Back by technology, new ways for consumer and fan engagement have since emerged with creative clubs maximizing the opportunities. As …

Etihad, Emirates and Turkish Airlines are well known airline brands that have remained glued to football to build brand visibility and loyalty through football sponsorship. Like the airlines listed above, Nigerian airline brand, Value Jet, has since identified football as a tool to boost its brand appeal by sharing the …

  By Ojeikere Aikhoje When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria. Excited fans celebrated what they believed is the start of another campaign that will …

Darwin Nunez agrees to sign for Al-Hilal. A recent study shows that Saudi Arabia’s sports investments are softening global perceptions, especially among younger generations   By Simon Chadwick Sports now plays a key part of Saudi’s transformation strategy, aiming to reshape the country and project soft power. ollowing a wave …

  In what is the first of its kind in the Nigeria Premier Football League, new boys, Kun Khalifat, has announced casual dining brand, Old English Bar & Grills, as their front-of-shirt sponsor for the 2025/26 season. Kun Khalifat made the announcement via a post on its Official X account. …