Tanzanian dancer and musician, Chino Kidd (whose real name is Isaya Michael Mtambo), has been confirmed for the Simba Day 2025 celebrations organised by Simba Sports Club. Organised since 2011, Simba Day, is a Simba Day is deliberately packaged as an entertainment spectacle that converts into brand equity. Simba …

By Kurt Badenhausen Liverpool FC dominated the 2024-25 Premier League season, winning the title with four games left in the season. It lost only two of its first 34 matches before taking its foot off the gas. It was its 20th league crown, matching Manchester United for the most all-time …

New boys Kun Khalifat FC has entered the record books as the first newly promoted club to secure a back-of-shirt sponsorship in the Nigeria Premier Football League. Khalifat announced a deal with JEFF eXCHANGE on the eve of the season and the brand’s logo was placed on the back of …

    For decades, Nigeria’s credit system posed significant challenges for small businesses and low-income earners, who often struggled to qualify for loans. Traditional banks demanded collaterals, guarantors, and endless paperwork, effectively shutting out a large portion of the population working in the informal economy. FirstBank’s digital lending model flipped …

    WWE®, part of TKO Group Holdings (NYSE: TKO) and Paris Saint-Germain, one of the most iconic and globally recognized football clubs in the world, have announced a groundbreaking long-term collaboration to create unforgettable experiences for fans. The two global powerhouses will utilize their strength in sports and entertainment …

  Tanzanian side, Kagera Sugar, have confirmed the appointment of for Kenyan League star, Ronald Okoth, who was Chief Executive Officer of KPL side, Sofapaka, as CEO.  Ronald Okoth as CEO of Kenyan side, Sofapaka Okoth brings his experience at Sofapaka to lead a new vision at the Tanzanian side, …

    According to Brand Finance’s Scott Parker: “In today’s hyper-connected world, sport is no longer confined to the pitch. Football is more than a sport – it’s a global cultural phenomenon, a multi-billion-dollar industry, and a deeply personal passion for billions of fans.” Football clearly revolves around the passion …

     By Ojeikere Aikhoje Abeokuta, the Ogun State capital, had a connection with top flight domestic football, in Nigeria, as home of the legendary Abiola Babes FC, Concord FC, Julius Berger FC and lately Gateway United FC. Add the famous Olumo Rock and you’ll understand how it has earned …

  Not so long ago, only what happened on the pitch would make compelling stories. However, emerging trends have emerged to confirm the importance of what happens outside the pitch. Back by technology, new ways for consumer and fan engagement have since emerged with creative clubs maximizing the opportunities. As …

Etihad, Emirates and Turkish Airlines are well known airline brands that have remained glued to football to build brand visibility and loyalty through football sponsorship. Like the airlines listed above, Nigerian airline brand, Value Jet, has since identified football as a tool to boost its brand appeal by sharing the …