beIN MEDIA GROUP, the global sports, entertainment and media group, has secured the exclusive rights to broadcast every match of the Premier League (PL) in 24 countries across the Middle East and North Africa (MENA) until the end of the 2027/28 season, further solidifying its position as the global …

  Managing Director of Premium Trust Bank, Mr Emmanuel Emefienim, has revealed that the bank is delighted to be a major contributor to national development since inception in 2022. Emefienim made this assertion while speaking to sportbusinessbrand.com after the finals of the 2025 Bayelsa State Governor’s Cup, won by Eternal …

Manchester City manager, Pep Guardiola, was on Monday awarded an honorary doctorate degree by the University of Manchester, in recognition of his impact on and off the pitch to the city over nine years. Guardiola arrived Manchester City in 2015 as Head Coach and has  since become the club’s most …

The iconic Italian tyre brand, Pirelli has sealed a sponsorship deal with the Milan Cortina Winter Olympic Games 2026, which is set to take place between February and March, in Lombardy, Veneto and Trentino-Alto Adige. Pirelli will offer a specialist roadside assistance service, operating in all Olympic and Paralympic clusters …

      Professional Game Match Officials (PGMOL) has announced a new multi-year partnership with global sports company PUMA.  The multi-year agreement will see PUMA become the official kit partner of PGMOL and supply high-performance apparel to match officials in both the men’s and women’s professional game pathways. Officials operating …

  The transformation of Alex Oyomah clearly highlights the vision of the founders of the Bayelsa State Governor’s Cup football tournament. Initially called The Restoration Cup, it is now called the Prosperity Cup, as it has the capacity to turn around the lives of players. Indeed, it’s a complete transformation …

By Ojeikere Aikhoje President Bola Ahmed Tinubu   sportbusinessbrand.com can reveal that President Bola Ahmed Tinubu will host 2024/25 Nigeria Premier Football League champions, Remo Stars Sports Club, at the Presidential Villa, in Abuja. Remo Stars emerged champions of the NPFL for the first time in their history to boost …

By Ojeikere Aikhoje       Football is more than just a sport; it is a global obsession, a cultural phenomenon, and most importantly, a financial behemoth. The Premier League fits this analysis and is unarguably the biggest football league in the world. With sponsorship from brands in diverse sectors …

  By Tosin Ajayi Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed to empower a wide range of low-income individuals who face barriers in accessing traditional credit channels. This innovative program offers financial support to Firstmonie Point-Of- Sale agents by enabling them to overcome liquidity challenges and …

      There was excitement in the French capital, Paris, on Sunday, as tens of thousands of football fans packed the Champs-Elysees to cheer the Paris Saint-Germain players and staff as they paraded the Champions League trophy in the French capital before a major celebration at their home stadium. …