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Owusportwear innovates with jacquard fabric in NPFL to boost brand storytelling

    At an impressive gathering of media executives in Lagos, on Wednesday, Nigeria’s leading sportswear producer, Owusportswear, took its brand storytelling to new heights with the unveiling of the iconic jacquard fabric for the 2025/26 Nigeria Premier Football League season. Backed with its rich history, dedication to customer experience …

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Chiefs and Kappa turn to African-Inspired Kits

Leading African brand, Kaizer Chiefs and their globally renowned technical sponsor, Kappa, have unveiled home and away kits for the 2025/26 football season that are African inspired to continue their forward momentum, according to a press release by the club, signed by Corporate Communications Manager, Alpheus Vina Maphosa. Now in …

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Radio France International to strengthen Hausa service with Kano Pillars’ shirt sponsorship

    Radio France Internationale, RFI, the state-owned international radio news network of France, has made a strategic entry into football sponsorship as front-of-shirt sponsor of former Nigerian champions, Kano Pillars. The sponsorship for the 2025/26 Nigeria Premier Football League season which covers cash and kind worth N100m is the biggest sponsorship deal …

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Kolo Toure joins Guardiola’s backroom staff at Man City

  English Premier League side, Manchester City have confirmed the addition of former Ivorian defender, Kolo Toure, to Pep Guardiola’s backroom staff. Toure, who joins on permanent appointment had a stint as Wigan Manager, in the Championship. As a player, he was with ASEC Mimosas, Arsenal, Manchester City, Liverpool and …

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Kano Pillars innovate with Geographical landmarks to boost Cultural Storytelling as brand strategy in players’ unveiling

OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century   By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …

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Is The Premier League Becoming Less Unpredictable?

    Recent seasons have led to a raging debate on whether the Premier League is losing some of its famed unpredictability. With Liverpool, Arsenal and Manchester City dominating the league in recent years, it’s been a while since any other team mounted a serious title challenge. Despite intense battles …

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