Lagos takes centrestage on Saturday, July 26, as the highly anticipated Lagos Campus Beach Soccer tournament, Nigeria’s first campus beach soccer event, begins at Atican Beach, Lekki. No fewer than 10 higher institutions from across the state will compete in an exciting showcase of talent and athleticism, in the tournament …
Read More »Governor Diri rewards Bayelsa athletes for impressive outing at National Sports Festival with bumper package
It was a day of joy as Bayelsa State Governor, Senator Douye Diri, announced exciting rewards for athletes who made the state proud at the 22nd National Sports Festival, in Abeokuta, Ogun State. Team Bayelsa finished third according to the official medals table declared by the National Sports …
Read More »Owusportwear innovates with jacquard fabric in NPFL to boost brand storytelling
At an impressive gathering of media executives in Lagos, on Wednesday, Nigeria’s leading sportswear producer, Owusportswear, took its brand storytelling to new heights with the unveiling of the iconic jacquard fabric for the 2025/26 Nigeria Premier Football League season. Backed with its rich history, dedication to customer experience …
Read More »Chiefs and Kappa turn to African-Inspired Kits
Leading African brand, Kaizer Chiefs and their globally renowned technical sponsor, Kappa, have unveiled home and away kits for the 2025/26 football season that are African inspired to continue their forward momentum, according to a press release by the club, signed by Corporate Communications Manager, Alpheus Vina Maphosa. Now in …
Read More »Revealed: Why Beauty Brands Are Investing In Women’s Sports
By Tiana Randal For decades, women’s sports were relegated to the back, not because audiences lacked interest, but because institutional support was hard to come by. Investment was minimal, media coverage was sparse and infrastructure lagged far behind. The consequences were far-reaching: Not only did athletes face inadequate pay …
Read More »Snoop Dogg joins Luka Modric as Swansea City co-owner
Swansea City has announced that global rap superstar and multi-platinum selling artist Snoop Dogg has become the club’s latest high-profile co-owner and investor. The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian …
Read More »Radio France International to strengthen Hausa service with Kano Pillars’ shirt sponsorship
Radio France Internationale, RFI, the state-owned international radio news network of France, has made a strategic entry into football sponsorship as front-of-shirt sponsor of former Nigerian champions, Kano Pillars. The sponsorship for the 2025/26 Nigeria Premier Football League season which covers cash and kind worth N100m is the biggest sponsorship deal …
Read More »Kolo Toure joins Guardiola’s backroom staff at Man City
English Premier League side, Manchester City have confirmed the addition of former Ivorian defender, Kolo Toure, to Pep Guardiola’s backroom staff. Toure, who joins on permanent appointment had a stint as Wigan Manager, in the Championship. As a player, he was with ASEC Mimosas, Arsenal, Manchester City, Liverpool and …
Read More »Kano Pillars innovate with Geographical landmarks to boost Cultural Storytelling as brand strategy in players’ unveiling
OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …
Read More »Is The Premier League Becoming Less Unpredictable?
Recent seasons have led to a raging debate on whether the Premier League is losing some of its famed unpredictability. With Liverpool, Arsenal and Manchester City dominating the league in recent years, it’s been a while since any other team mounted a serious title challenge. Despite intense battles …
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