Globally recognized brand, Cristiano Ronaldo, arrived Riyadh, Monday, for his unveiling at Saudi Arabian top flight outfit, Al-Nassr. Ronaldo earn an incredible £173MILLION a year, making him the highest-paid sportsman ever. Ronaldo’s unveiling ceremony is scheduled for 4pm (GMT), on Tuesday. Expectedly, there has been a rush …

BRAND OF THE MONTH By Akanbi Adeyemo       On the last day of the year 2022, Nigerian football player, Victor James Osimhen, made the front pages of Italy’s most popular sport papers – La Gazzetta dello Sport and Corriere dello Sport – prelude to the Italian Serie A …

  Former Saudi Arabian Professional League champions, Al-Nassr, based in the Saudi capital, Riyadh, has signed globally recognized football icon, Cristiano Ronaldo, in a mega deal for seven years. The deal which will see Ronaldo earn over Euros 200million makes him the highest paid footballer in the world. Ronaldo signed …

    The 2022/23 regular season of the Nigeria Professional Football League (NPFL) will be concluded on May 14 following the release of comprehensive fixtures for the season by the by the Interim Management Committee (IMC). According to the fixtures made available by the IMC, schedule of matches’ shows that …

    LaLiga side, Real Racing Club, have cemented their brand presence in Nigeria following a partnership signed earlier in the year with grassroots side, Derby Football Academy. Real Racing Club becomes the second LaLiga side after CD Leganes, to establish their brand presence in Nigeria. The partnership with Derby Football Academy offers …

      Boxing day delivered the right dividends for reigning West African Boxing Union (WABU) featherweight champion, Taiwo “Esepo” Agbaje, as he became a World champion after winning the World Boxing Federation (WBF) Intercontinental featherweight title and cash prize of N1,500,000 as the best boxer at GOtv Boxing Night …

  By Bidemi Oluwatobiloba SportBusinessBrand Staff Leading energy drink brand, Supa Komando from 7Up Bottling Company will be present to energise boxing and music fans as co-sponsor of the 27th edition of GOtv Boxing Night, Africa’s biggest boxing show, scheduled for December 26, at the Tafawa Balewa Square, Lagos. Speaking …

  President of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, speaking during the parley with Brand Journalists Association of Nigeria at their head office. The president of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, has said the body is in the forefront of seeking a marketing communications industry that is …

    Qatar 2022 biggest match is a contest between Adidas v Nike. Who will win? Step aside Lionel Messi and Kyrian Mbappe. Today’s final is not just about both superstars, but it brings up the brand war between Adidas and NIKE. Amazingly, it is the first time in 12 …

    Sports betting brand, 22BET, has signed up as front-of-shirt sponsor of Nigeria Professional Football League side, Kwara United. 22BET announced the sponsorship via their Twitter handle @22BET. It is the first time Kwara United will be offering its front-of-shirt to a betting brand. The deal represents an opportunity …