The announcement of the N100million prize money for the Dozy Mmobuosi Foundation sponsored Super Cup for clubs in the Nigeria Professional Football League (NPFL), initially sounded like a fairy tale, but eventually turned out to be the groundbreaking deal needed to awaken the giant. Considering the nature of …
Read More »Enugu Rangers, Shooting Stars in race to join Enyimba for Dozy Mmobuosi jackpot
Enugu Rangers and Shooting Stars will go into match day three action today with high hopes as they chase a place in the final of the Dozy Mmobuosi Super Cup against Enyimba. With six points from consecutive victories over oriental foes, Rangers and newly promoted Bendel Insurance, …
Read More »Tingo boosts fintech presence in Nigerian League
After making a success of its presence in agribusiness, Tingo Pay, a Nigerian tech company, has made an ambitious move into the Nigerian football league space with the newly introduced pre-season tournament, Dozy Mmobuosi Super Cup. The pre-season tournament is offering N100million as prize money which …
Read More »UD Las Palmas boost brand awareness in the UK and promote Gran Canaria tourism at the WTM in London
The Canary Islands club took part in the World Travel Market (WTM), one of the tourism industry’s major events, with the aim of positioning itself in the British market and attracting visitors to Gran Canaria. UD Las Palmas were present at the Gran Canaria Tourism stand, establishing contacts …
Read More »NPFL big four set for inaugural Dozy Mmobuosi Super Cup
By OJEIKERE AIKHOJE The stage is set for the inaugural Dozy Mmobuosi Super Cup as the quartet of Bendel Insurance, Enyimba, Shooting Stars and Rangers reignite their age long rivalry. All four clubs are fresh from different pre-season tournaments. It is a new tournament and sponsor, Dozy Mmobuosi Foundation, …
Read More »Return of Kappa to Kaizer Chiefs ends Nike’s 23-year run
It was an iconic partnership that revolutionised South African football in the early 90s and now Kaizer Chiefs and Italian sportswear giants Kappa have reunited in a landmark agreement that sees Kappa become Chiefs’ official technical sponsor and licensing partner from the 2023/24 season for an initial period …
Read More »Sports Business Review: Who is sponsoring the Delta 2022 National Sports Festival?
By OJEIKERE AIKHOJE Delta State takes centrestage as the 21st National Sports Festival gets underway this week in different centers across the state. Oil rich Delta State government has splashed a lot of cash on the multi-sport festival as it seeks to make a huge impact. With new facilities …
Read More »Logistics brand, J&T Express, names Messi as Global Brand Ambassador
Global logistics service provider J&T Express has announced football star and global sports icon Lionel Messi as its first global brand ambassador. Known for his relentless pursuit of excellence and resilience, the seven-time Ballon d’Or winner understands the continuous commitment to improvement that is at the heart of J&T Express. …
Read More »BJAN honours seasoned marketing communications professionals in Lagos
From left: Steve Bamidele Omojafor;Ms Clara Okoro,Chairman Brand Journalist association of Nigeria[BJAN];Mr Lampe Omoyele,MD,Nitro 121 Ltd/Lead Speaker and Mr Gboyega Akosile,Chief Press Secretary to Lagos state Governor.At the Brand Journalist association of Nigeria 10th Annual Brands & Marketing Conference with THEME;Brands and the Role of Technology in a disruptive …
Read More »National Sports Festival…from Lagos ’73 to Delta 2022
At the end of the Nigeria Civil War in 1970, the unity of the country was seriously threatened. The then Head of State, General Yakubu Gowon, initiated the National Sports Festival in 1973 as a platform to bring together youths from all parts of the country to compete, …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships