FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, has announced its sponsorship of the maiden edition of the Samuel Okwaraji Under 16 Football Championship. The nationwide youth football tournament is organised to honour the late Samuel Okwaraji, one of Nigeria’s most celebrated football legends …
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Austin “Jay-Jay” Okocha’s former club, Paris Saint-Germain is offering an unforgettable “Be With Legends” experience to fans. “Be With Legends” brings together Legends and fans for four days in a fully privatised setting in Red & Blue colours. Through this project, Be With Legends aims to offer a new way …
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Major League Soccer side, Inter Milan, which parades Lionel Messi has announced a new five-year deal with leading sportswear brand, adida. According to the club, the extension consolidates on a partnership that has been significant to the Club since its inception and reflects a shared long-term vision to …
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FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have earned a place in the final round of the Women’s Basketball League Africa (WBLA), scheduled for the Egyptian capital, Cairo, from December 5-14, 2025, after winning the FIBA Africa Zone 3 qualifiers. The Elephant Girls put on a …
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Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …
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Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …
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(L-R) Tottenham’s Chief Revenue Officer, Ryan Norys and AIA Group Chief Marketing Officer, Stuart A. Spencer Hong Kong–based multinational insurance and finance corporation, AIA has announced it will end its long-term position as front shirt sponsor of Premier League side, Tottenham Hotspur after the 2026-27 season but will remain at …
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FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, is thrilled to announce the successful integration of the Pan-African Payment and Settlement System (PAPSS) into its flagship digital banking platform, the LIT app, enabling customers to make instant, secure, and local currency-based cross-border payments across Africa. PAPSS, …
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Chief Executive Officer of First Bank Group, Olusegun Alebiosu, has reiterated the bank’s commitment to the development of sports in Nigeria. Alebiosu made the declaration at the First Bank’s sponsored Python Amateur Golf Open Championship, in Port-Harcourt, which attracted 300 players from within and outside the country. Speaking …
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Global sports brand adidas has returned as kit supplier of all South Africa’s national teams as the contract of French brand, Le Coq Sportif, ends with the African Cup of Nations, in December. The new deal comes following the qualification of the team for the 2026 FIFA World Cup. South …
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