By Ojeikere Aikhoje With a record N80 million total prize purse for the 2026 edition and N40 million won by champions, Okoroma United, Bayelsa State’s Prosperity Cup has evolved from a community football initiative into one of Nigeria’s fastest-growing sports properties. Okoroma United’s N40 million prize money is a record …
Read More »Prosperity Cup: Bayelsa sets new benchmark for grassroots football investment as Okoroma United pocket ₦40m prize.
Bayelsa State has reinforced its growing reputation as a major investor in grassroots sports development after the 2026 edition of the Prosperity Cup delivered what is the biggest prize purse in Nigerian grassroots football. Champions Okoroma United walked away with ₦40 million following their triumph in the state-backed tournament, underlining …
Read More »Guinness Nigeria hosts media, highlights growth, governance, business transformation
Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational efficiency, and corporate transparency following a media engagement session held in Lagos, where the company provided deeper insight into its business performance, governance structure, and long-term strategic direction. During the engagement, the company highlighted key milestones since the start …
Read More »What NPFL clubs can learn from Chelsea’s engagement strategy in Nigeria
By Ojeikere Aikhoje For years, Nigerian football fans have demonstrated extraordinary loyalty to European clubs. Viewing centres in Lagos, Aba, Kano, and Port Harcourt fill up every weekend for Premier League matches, while many local league fixtures struggle to attract consistent attendance. The challenge for the Nigeria Premier Football League …
Read More »Ahmed Musa to get special honours at League Bloggers Awards 2026
Impact man, Ahmed Musa, celebrating one of his goals this season Nigeria’s foremost independent football awards platform, the League Bloggers Awards (LBA), will honour former Super Eagles captain Ahmed Musa at its 2026 ceremony celebrating outstanding players and coaches from the 2025/26 season. Musa, who currently serves as both General …
Read More »Abuja takes centrestage for 2026 CAC Para-Track & Track African Championships
Abuja will be home to cyclists from Africa from May 9 through 17, as the 2026 Confederation of African Cycling double championships; 3rd Para-Track and 12th Track African Championships begin. The Moshood Abiola National Stadium Velodrome is venue for both competitions, according to the Cycling Federation of Nigeria. Secretary …
Read More »FirstBank confirms appointment of Olayinka Ijabiyi as Group Head, Marketing and Corporate Communications
FirstBank, West Africa’s premier financial institution and financial inclusion service provider, has confirmed the appointment of Olayinka Ijabiyi as the substantive Group Head, Marketing and Corporate Communications. The appointment takes immediate effect and reinforces strong corporate governance at a pivotal point in the Bank’s growth and transformation journey. Olayinka Thomas …
Read More »Dikko links Intellectual Property to sustainable sports economy growth
Chairman of the National Sports Commission, Shehu Dikko, has stated that intellectual property is critical in boosting the evolution of the sports economy, in Nigeria. Dikko stated this while delivering the keynote address at the 2026 World Intellectual Property Day celebration in Abuja, on Monday, powered by the World …
Read More »How NIPR Week and Ranchers Bees’ promotion reshaped Kaduna’s Brand narrative
Vice President, Kashim Shettima and other dignitaries at the NIPR Week in Kaduna It is rare for a sub-national entity to dominate national attention across multiple sectors in a single week with such clarity and impact. Yet Kaduna State achieved exactly that, bridging public relations, governance discourse, and football in …
Read More »How Sporting Lagos celebrated its promotion to NPFL
Going Up Innovative Lagos side, Sporting Lagos, celebrated its return to the Nigeria Premier Football League, in style with a picture on its Official X account depicting players as astronauts. With “Going Up” & “Promoted to the 26/27 NPFL”, Sporting’s message was clear! Sporting won away at Osun United …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships