Brand News

Ousmane Dembele’s rise to the top was spectacular! He dropped and bounced back again. Many expected him to grab the headlines in Barcelona, but it happened in PSG. His career experienced a rejuvenation at a time it appeared he was out of contention. Signed for close to 140m Euros by …

Ousmane Dembele   Monday’s coronation of Paris Saint-Germain’s Ousmane Dembele, as winner of the 2025 Ballon d’Or remains a special moment for fans of the Paris side and French football. It was a special night Dembele received the most prestigious individual award in football. Moreover, Dembele became the first French …

The importance of value-driven strategies has been reiterated by leading brand experts at the third Media Consortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). It was a day industry stakeholders and captains of industry gathered to dissect the theme, “Defining ‘Value’ in …

  Former Super Eagles midfielder and Chelsea Chief Scout in Africa, Seyi Olofinjana, speaking at the “Beyond The Pitch” Seminar, in Ilorin, Kwara State.   Former Super Eagles’ midfielder and Chief Scout of Chelsea FC in Africa, Seyi Olofinjana, has reiterated the importance of embracing technology in African football to unlock …

Tour de France winner, Pauline Ferrand-Prévot, has confirmed her participation at the Kigali 2025 UCI Road World Championships in Kigali, Rwanda, taking place from September 21 through 28, 2025. In 2025, the global cycling spotlight will shine on the vibrant city of Kigali, Rwanda, as it hosts the prestigious 2025 …

  By Bolaji Israel Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the …

  The Basketball Africa League (BAL) and African Export-Import Bank (Afreximbank), a leading pan-African multilateral financial institution dedicated to financing and promoting intra- and extra-African trade, have announced an expansion of their multi-year collaboration to launch a series of initiatives to empower young basketball professionals in Africa by improving their …

From left to right: President, Côte d’Ivoire Athletics Federation, Serge Doh,  former Nigerian footballer, Jay-Jay Okocha, former Senegalese basketball player Assane Thiam, French judoka, Clarisse Agbégnénou, and Cameroonian-French professional boxer, Carlos Takam. Former Nigeria and Bolton Wanderers’ captain, Austin Jay-Jay Okocha, has reiterated the need for Africans to invest in …

   Since receiving my email from Sporting Lagos during the week confirming venue of Saturday’s Town Hall, I’ve since concluded all I need to do and prepare to attend the Town Hall “somewhere on the Island.” Others who received the email already know “where on the island.” Don’t worry, I …

    Thursday’s announcement by Nigerian fintech brand, Moniepoint, that it has secured the “biggest transfer deal” with Nigerian striker, Victor Osimhen, as Brand Ambassador, confirms the player is now in control of his image rights. In a post on its X Account, Moniepoint, Nigeria’s fastest growing financial brand, unveiled …