Brand News

  FC Bayern’s South Korean star, Minjae Kim German football club brand and perennial champions, FC Bayern Munich, has opened an office in the South Korean capital, Seoul, to expand their commercial presence, in the region. The decision is a deliberate effort to reinforce FC Bayern’s internationalisation strategy as the …

Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria. LeBron James, Will Smith, Didier Drogba, Tom …

Ousmane Dembele’s rise to the top was spectacular! He dropped and bounced back again. Many expected him to grab the headlines in Barcelona, but it happened in PSG. His career experienced a rejuvenation at a time it appeared he was out of contention. Signed for close to 140m Euros by …

Ousmane Dembele   Monday’s coronation of Paris Saint-Germain’s Ousmane Dembele, as winner of the 2025 Ballon d’Or remains a special moment for fans of the Paris side and French football. It was a special night Dembele received the most prestigious individual award in football. Moreover, Dembele became the first French …

The importance of value-driven strategies has been reiterated by leading brand experts at the third Media Consortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). It was a day industry stakeholders and captains of industry gathered to dissect the theme, “Defining ‘Value’ in …

  Former Super Eagles midfielder and Chelsea Chief Scout in Africa, Seyi Olofinjana, speaking at the “Beyond The Pitch” Seminar, in Ilorin, Kwara State.   Former Super Eagles’ midfielder and Chief Scout of Chelsea FC in Africa, Seyi Olofinjana, has reiterated the importance of embracing technology in African football to unlock …

Tour de France winner, Pauline Ferrand-Prévot, has confirmed her participation at the Kigali 2025 UCI Road World Championships in Kigali, Rwanda, taking place from September 21 through 28, 2025. In 2025, the global cycling spotlight will shine on the vibrant city of Kigali, Rwanda, as it hosts the prestigious 2025 …

  By Bolaji Israel Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the …

  The Basketball Africa League (BAL) and African Export-Import Bank (Afreximbank), a leading pan-African multilateral financial institution dedicated to financing and promoting intra- and extra-African trade, have announced an expansion of their multi-year collaboration to launch a series of initiatives to empower young basketball professionals in Africa by improving their …

From left to right: President, Côte d’Ivoire Athletics Federation, Serge Doh,  former Nigerian footballer, Jay-Jay Okocha, former Senegalese basketball player Assane Thiam, French judoka, Clarisse Agbégnénou, and Cameroonian-French professional boxer, Carlos Takam. Former Nigeria and Bolton Wanderers’ captain, Austin Jay-Jay Okocha, has reiterated the need for Africans to invest in …