AS Roma CEO, Lina Souloukou Italian side, AS Roma, has announced the appointment of former Olympakos CEO, Lina Souloukou, as its new Chief Executive Officer & General Manager of the Club. Souloukou takes over from Pietro Berardi, who left the club, on Monday. According to the club’s …
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Spanish top flight league, LaLiga has announced that four teams will play in North America this year as it kick starts its inaugural Summer Tour. The quartet include: Atlético de Madrid, Sevilla FC, Real Betis Balompié, and Real Sociedad. All matches will take place in Mexico and the …
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Africa’s football governing body, the Confederation of Africa Football (CAF), is searching for an agency as it seeks to boost its commercial strategy. According to sportbusiness.com, the agency will secure sponsors for CAF’s leading competitions. CAF issued a Request for Proposal (RFP) with a view to sourcing for …
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Forty-One clubs in the country are out for votes by their fans to make it to the inaugural edition of the NaijaSuper 9 Tournament. It is the first of its kind in Nigeria in with qualification for the playoffs to be decided via a voting process for nominated clubs. …
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LaLiga, a global, innovative and socially responsive organisation, which is a leader in the leisure and entertainment sector has partnered Upstream, to bring the fan-focused online portal, LaLiga Premium, to Sub-Saharan Africa mobile phone users. Upstream is a global marketing technology company, while LaLiga is home to LaLiga Santander …
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Gianni Infantino will serve a second term as FIFA President after being re-elected unopposed to lead global football’s governing body for another four years, during the 73rd FIFA Congress in Kigali, Rwanda. Speaking immediately after the re-election to serve from 2023 to 2027, President Infantino said: “Being FIFA President …
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Morocco has announced readiness to join Spain and Portugal’s joint bid to host the FIFA 2030 World Cup, Sports Minister, Chakib Benmoussa, announced at the CAF President Outstanding Achievement Awards Ceremony in Kigali, Rwanda. “With that in mind, I would like to announce, before this assembly, that the Kingdom …
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The National Basketball Association (NBA), has turned to the Nigerian trio of GRAMMY® Award-winning singer, songwriter and record producer, BurnaBoy, 2023 GRAMMY Award-winning singer and Oscar-nominated singer and producer, Tems and rapper and singer, Rema, for the NBA All-Star Game 2023 halftime show. The trio …
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Sportbusinessbrand.com can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19. Activities include activations, social media campaigns and on-site merchandising. American multinational telecommunications holding company, …
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Africa’s largest football coaching organisation, Football Coaches Association of African Nations (FCAAN) and one of the leading Universities in the United States of America, Baker University, have agreed a partnership (L-R) Vice President of Advancement, Baker University, Mr. Nate Houser, Founder and President FCAAN, Dr. Terry Eguaoje …
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