Marketing

  (L-R) Tottenham’s Chief Revenue Officer, Ryan Norys and AIA Group Chief Marketing Officer, Stuart A. Spencer   Hong Kong–based multinational insurance and finance corporation, AIA has announced it will end its long-term position as front shirt sponsor of Premier League side, Tottenham Hotspur after the 2026-27 season but will remain at …

sportbusinessbrand.com understands that Premier League side, Liverpool FC and The Coca-Cola Company, have extended their partnership which now expands to the Women’s team. Since both brands kicked off their collaboration in 2020, they have collaborated on a range of exciting fan-focused activations – from exclusive experiences and rewards to digital …

Chief Executive Officer of Vault Hill, Folajimi Daodu, who is one of the keynote speakers at the 2025 National Brands and Marketing Conference powered by Brand Journalists Association of Nigeria (BJAN), has tasked marketing experts at this year’s conference to focus on the opportunities of Artificial Intelligence. Daodu, one of …

Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …

In a landmark moment for Nigerian club football, Ikorodu City Football Club has rewritten the commercial playbook by becoming the first Nigeria Premier Football League team to feature three front-of-shirt sponsors. Ikorodu City now takes to the pitch with global beverage brand, Guinness, as the latest brand, betting and entertainment …

  FC Bayern’s South Korean star, Minjae Kim German football club brand and perennial champions, FC Bayern Munich, has opened an office in the South Korean capital, Seoul, to expand their commercial presence, in the region. The decision is a deliberate effort to reinforce FC Bayern’s internationalisation strategy as the …

The importance of value-driven strategies has been reiterated by leading brand experts at the third Media Consortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). It was a day industry stakeholders and captains of industry gathered to dissect the theme, “Defining ‘Value’ in …

    Thursday’s announcement by Nigerian fintech brand, Moniepoint, that it has secured the “biggest transfer deal” with Nigerian striker, Victor Osimhen, as Brand Ambassador, confirms the player is now in control of his image rights. In a post on its X Account, Moniepoint, Nigeria’s fastest growing financial brand, unveiled …

  Leading Nigerian Fintech brand, Moniepoint, has agreed a deal with Super Eagles and Galatasaray striker, Victor Osimhen as Brand Ambassadorial and described it as the “biggest transfer” of the season. Moniepoint announced the new deal via its Official X Account: @moniepointng. Osimhen recently completed a permanent move to the …

  Not so long ago, only what happened on the pitch would make compelling stories. However, emerging trends have emerged to confirm the importance of what happens outside the pitch. Back by technology, new ways for consumer and fan engagement have since emerged with creative clubs maximizing the opportunities. As …