Eunisell Boot 2022 winner, Chijioke Akuneto As the 2024/2025 Nigeria Premier Football League season nears its thrilling conclusion, on Sunday, May 25, Eunisell Limited, Africa’s leading specialty chemicals and oil production solutions company, is proud to announce its readiness for the prestigious Eunisell Boot Awards. This year’s event, scheduled for …
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By OJEIKERE AIKHOJE Remoland takes centerstage on Friday as newly crowned Nigeria Premier Football League champions, Remo Stars, embark on their Trophy Parade. In sporting terms, a Trophy Parade takes place when a group of players win a prize for the county or a team and return …
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By OJEIKERE AIKHOJE A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement. It is designed as a family-friendly celebration. In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement …
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Wrexham owners, Ryan Reynolds and Rob McElhenney, are “on the lookout for new investors to back their Premier league ambitions,” according to William Turvill of the London TIMES. Despite rising in the ranks of the English soccer pyramid to League One, the club “remains a lossmaker” for Reynolds and …
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French luxury fashion house, Louis Vuitton, has announced the signing of the English football sensation, Jude Bellingham, as its newest brand ambassador. Orchestrated by the brand’s menswear creative director, Pharrell Williams, the deal has further solidified Louis Vuitton’s strategic alliance with the world of sports. Louis Vuitton’s commitment to partnering with …
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Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports. Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA. On a cool Saturday morning in the city of …
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By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …
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The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …
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Two-and-a-half years after LaLiga and CVC Capital Partners finalised a groundbreaking strategic partnership, there is tangible evidence across Spain’s football landscape that the collaboration is bearing fruit. Indeed, through the Liga Impulso (Boost LaLiga) project that has been supercharged by the €2bn (£1.7bn/$2.2bn) agreement, CVC’s support is on track …
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LALIGA, a global leader in the sports industry and pioneer of the biggest football ecosystem in the world, on Wednesday, April 17, 2024, held its LALIGA Extra Time, in Lagos, an event designed with the objective of sharing the knowledge and best practices of sport and entertainment industry experts at …
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