By OJEIKERE AIKHOJE Founded in 2018 as a virtual airline brokering flights through other airlines, ValueJet Airline, has been moving to establish itself as Nigeria’s newest low-cost carrier and establishing sports properties have turned out as a strategy for brand awareness. Globally, airlines are keen on promoting their brands …
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2021 Higher Institutions Football League champions, UNIMAID Desert Warriors, have 90 minutes to turn things around and make progress as they face BUK Stallions, in the second leg of their Round of 16 clash. Organized by PACE Sports, Nigeria Universities Games Association (NUGA) and supported …
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Wassim El-Husseini, MD/CEO Nestlé Nigeria PLC addressing participants at the finale of the 22nd MILO Basketball Championship national finals at the Indoor Sports Hall of the National Stadium, Surulere, Lagos on Thursday June 30, 2022. By Ojeikere AIKHOJE It was a complete dominance by Bayelsa State …
Read More »Nigerian high-performance sportswear brand, OWU Sportswear and Nigeria Professional Football League (NPFL) champions, Rivers United, will release a special kit for the coronation of the Port-Harcourt side, on the last day of the season. sportbusinessbrand.com reliably gathered that the NPFL champions will file out in …
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Premier League football club, Newcastle United, has announced on its website: nufc.co.uk that it has sealed a sponsorship deal with the Middle East online shopping destination, noon.com to become the its official sleeve partner for the 2022/23 football season. Noon.com is the region’s leading digital …
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CEO Mahou San Miguel, Alberto Rodríguez-Toquero and President of LaLiga, Javier Tebas Mahou San Miguel, a 100% Spanish, family owned company and leader in the brewing sector in Spain and LaLiga, a leader in the leisure and entertainment sector, today agreed a five-year deal for the brewer to …
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Pay TV brand, GOtv, last Saturday, in Ibadan, the Oyo State capital, organized the 25th edition of the GOtv Boxing Night as the brand continues to ensure the sport reaches for the top. Conceived in 2014, the event has since become the biggest boxing …
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Cruiserweight boxer, Stephen “Freeman” Kadima, on Saturday emerged the best boxer at the 25th GOtv Boxing Night to claim the Mojisola Ogunsanya Memorial Trophy for the best boxer of the night and the cash prize of N1m. Kadima’s put up an outstanding performance to stop Michael “Emirate” Godwin, …
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