Forty-One clubs in the country are out for votes by their fans to make it to the inaugural edition of the NaijaSuper 9 Tournament. It is the first of its kind in Nigeria in with qualification for the playoffs to be decided via a voting process for nominated clubs. …
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LaLiga, a global, innovative and socially responsive organisation, which is a leader in the leisure and entertainment sector has partnered Upstream, to bring the fan-focused online portal, LaLiga Premium, to Sub-Saharan Africa mobile phone users. Upstream is a global marketing technology company, while LaLiga is home to LaLiga Santander …
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Sportbusinessbrand.com can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19. Activities include activations, social media campaigns and on-site merchandising. American multinational telecommunications holding company, …
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sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City. Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …
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Sterling Bank has extended its front-of-shirt sponsorship deal with Nigeria Premier Football League side, Bendel Insurance. Both parties signed the biggest shirt deal in Nigerian history last season (2021/22) when the bank paid N50million as the club campaigned in the second tier, Nigeria National League. The deal was for …
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Saudi Arabian side, Al-Nassr, has revealed proceeds from the unveiling of football’s global brand, Cristiano Ronaldo, will be donated to the Ehsan National Platform for Charitable Work. A tweet from the club’s verified handle, @AlNassrFC_EN, stated that: “all revenue will be dedicated to Ehsan National Platform for …
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The 2022/23 regular season of the Nigeria Professional Football League (NPFL) will be concluded on May 14 following the release of comprehensive fixtures for the season by the by the Interim Management Committee (IMC). According to the fixtures made available by the IMC, schedule of matches’ shows that …
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Boxing day delivered the right dividends for reigning West African Boxing Union (WABU) featherweight champion, Taiwo “Esepo” Agbaje, as he became a World champion after winning the World Boxing Federation (WBF) Intercontinental featherweight title and cash prize of N1,500,000 as the best boxer at GOtv Boxing Night …
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By Bidemi Oluwatobiloba SportBusinessBrand Staff Leading energy drink brand, Supa Komando from 7Up Bottling Company will be present to energise boxing and music fans as co-sponsor of the 27th edition of GOtv Boxing Night, Africa’s biggest boxing show, scheduled for December 26, at the Tafawa Balewa Square, Lagos. Speaking …
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Qatar 2022 biggest match is a contest between Adidas v Nike. Who will win? Step aside Lionel Messi and Kyrian Mbappe. Today’s final is not just about both superstars, but it brings up the brand war between Adidas and NIKE. Amazingly, it is the first time in 12 …
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