By Roger Hampel Botafogo House in Venice Beach, LA / Photo Credit: Botafogo As the FIFA Club World Cup 2025 unfolds across the United States, a number of participating football clubs have adopted a parallel strategy: leveraging the tournament to establish a stronger foothold in the U.S. market …
Read More »
MD/CEO First Bank, Mr. Olusegun Alebiosu and former President Olusegun Obasanjo at the First Bank sponsored OBJ Golf Tournament First Bank’s unique sports initiative for golf has successfully converted former President Olusegun Obasanjo into a Golfer. Obasanjo, a renowned squash player, revealed that First Bank’s commitment to the OBJ …
Read More »
By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …
Read More »
Bayelsa State Governor, Senator Duoye Diri and Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, at the inauguration of Nigeria’s Best Table Tennis facility, “The Fortress”, in Yenagoa. Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, has revealed that plans to have global leader in Table …
Read More »
beIN MEDIA GROUP, the global sports, entertainment and media group, has secured the exclusive rights to broadcast every match of the Premier League (PL) in 24 countries across the Middle East and North Africa (MENA) until the end of the 2027/28 season, further solidifying its position as the global …
Read More »
Managing Director of Premium Trust Bank, Mr Emmanuel Emefienim, has revealed that the bank is delighted to be a major contributor to national development since inception in 2022. Emefienim made this assertion while speaking to sportbusinessbrand.com after the finals of the 2025 Bayelsa State Governor’s Cup, won by Eternal …
Read More »
By Ojeikere Aikhoje Football is more than just a sport; it is a global obsession, a cultural phenomenon, and most importantly, a financial behemoth. The Premier League fits this analysis and is unarguably the biggest football league in the world. With sponsorship from brands in diverse sectors …
Read More »
Expect more fireworks as former Prosperity Cup champions, Eternal Grace Ministry FC and Krusaders FC, clash in their semifinal tie in the Bayelsa State Governor’s Cup. Tournament favourites, Eternal Grace Ministry, fondly called EGM were 2022 champions, while Krusaders claimed the top prize a year later, in 2023. Fate …
Read More »
SPORTS BUSINESS REVIEW Director-General of the National Sports Commission, Bukola Olopade, speaking at a World Press Conference during the Gateway Games. By OJEIKERE AIKHOJE It’s time for the closing ceremony of the Gateway Games 2024, which unarguable enters the record books as the best organized and festival with …
Read More »
The Confédération Africaine de Football (CAF), has opened an exciting chapter in the legacy of Africa’s premier club competition, with a new Trophy for its premium club competition, the TotalEnergies CAF Champions League trophy, in partnership with sponsor, TotalEnergies. The unveiling ceremony took place at TotalEnergies’ South Africa headquarters …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
