Sport Business Review

The Rise of Footballers as Influencers: Mfon Udoh and Ibom Air’s Winning Partnership

Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …

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From Mat to Memories: Igali’s Heartfelt Goodbye After 12 Years in Charge

(L-R) Director-General, National Sports Commission, Bukola Olapade, incoming President of the Nigeria Wrestling Federation and Comptroller General of Customs, Bashir Adewale with Igali.  After 12 years as President of Nigeria Wrestling Federation, outgoing President and Olympics Gold medalist, Daniel Igali, has shared heartfelt reflections and optimism for the future under …

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SPORTS BUSINESS REVIEW: E1 Lagos GP: Lagos boosts destination branding and tourism economy as all-electric powerboat championship debuts in Africa

Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria. LeBron James, Will Smith, Didier Drogba, Tom …

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SPORTS BUSINESS REVIEW: Basketball Africa League, Afreximbank expand multi-year collaboration to strengthen young professionals in Africa

  The Basketball Africa League (BAL) and African Export-Import Bank (Afreximbank), a leading pan-African multilateral financial institution dedicated to financing and promoting intra- and extra-African trade, have announced an expansion of their multi-year collaboration to launch a series of initiatives to empower young basketball professionals in Africa by improving their …

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