FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have earned a place in the final round of the Women’s Basketball League Africa (WBLA), scheduled for the Egyptian capital, Cairo, from December 5-14, 2025, after winning the FIBA Africa Zone 3 qualifiers. The Elephant Girls put on a …

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s most influential business thinkers said “A great brand always raises the bar — it adds a greater sense of purpose to the experience.” Godin’s thought aligns with a related view that “Enduring brands are those that …

Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …

Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …

FirstBank, West Africa’s premier financial institution and financial inclusion services provider, is pleased to announce its upcoming SMEConnect Webinar scheduled to hold on Wednesday, 26 November 2025. The SMEConnect Webinar is one of the ways FirstBank delivers its capacity building of its value propositions to small and medium-sized enterprises (SMEs). It is …

  Brand Journalists Association of Nigeria (BJAN) has unveiled a distinguished roster of speakers and panelists for its 2025 Annual Conference, an event designed to examine how artificial intelligence (AI) is reshaping the future of marketing and business operations across Nigeria. Themed “AI and Future of Marketing Workflow: Disruption or …

  (L-R) Tottenham’s Chief Revenue Officer, Ryan Norys and AIA Group Chief Marketing Officer, Stuart A. Spencer   Hong Kong–based multinational insurance and finance corporation, AIA has announced it will end its long-term position as front shirt sponsor of Premier League side, Tottenham Hotspur after the 2026-27 season but will remain at …

sportbusinessbrand.com understands that Premier League side, Liverpool FC and The Coca-Cola Company, have extended their partnership which now expands to the Women’s team. Since both brands kicked off their collaboration in 2020, they have collaborated on a range of exciting fan-focused activations – from exclusive experiences and rewards to digital …

Chief Executive Officer of Vault Hill, Folajimi Daodu, who is one of the keynote speakers at the 2025 National Brands and Marketing Conference powered by Brand Journalists Association of Nigeria (BJAN), has tasked marketing experts at this year’s conference to focus on the opportunities of Artificial Intelligence. Daodu, one of …

  First Bank of Nigeria Limited (FirstBank), Nigeria’s premier and leading financial inclusion services provider, has announced the launch of the Verve Flash Promo, a special initiative rewarding customers with free Verve cards. The campaign, which commenced on 6 October 2025, and will run until 30 January 2026, is exclusively …