SPORTS BUSINESS REVIEW     It’s no surprise that Nigeria’s oldest financial institution, First Bank of Nigeria Limited, has thrown its weight behind the 2024 National Sports Festival, in Ogun State. This is part of First Bank’s unique First@Sports initiative. Tagged Gateway Games 2024, the National Sports Festival seeks to …

  Determined to scout the best up-and-coming talents in the 2025 Prosperity Cup, Bayelsa State Governor, Senator Duoye Diri, has approved the invitation of Nigeria Football Federation Technical Director, Austin Eguavoen, for the knock out stages of the Governor’s Cup tournament tagged Prosperity. Since inception, the competition backed by Diri …

    By Aniekan Ezekiel   What happens when legacy meets preparedness? What results from such a combination? Let us not be in a hurry to put forward any answers yet. Instead, let us consider first the opposite situation: When legacy meets unpreparedness. The world abounds in examples of this …

  Newly-installed President of the West African Football Union (WAFU) Zone B, Alhaji Ibrahim Musa Gusau (MON), has outlined his vision and mission for the regional football-supervising body, emphasizing on the need to develop the game through the grassroots by focusing on youth competitions, articulating an aggressive marketing strategy to …

  Sports is big business. With multi sports event like the National Sports Festival, it is guaranteed that thousands of people will converge on the host city. Athletes and officials from the 36 states of Nigeria, the Federal Capital Territory as well as Invited Junior Atheletes as the “38” state, …

  Eunisell Boot 2022 winner, Chijioke Akuneto   As the 2024/2025 Nigeria Premier Football League season nears its thrilling conclusion, on Sunday, May 25, Eunisell Limited, Africa’s leading specialty chemicals and oil production solutions company, is proud to announce its readiness for the prestigious Eunisell Boot Awards. This year’s event, scheduled for …

By OJEIKERE AIKHOJE   The quest to unearth fresh talents for the country plays a significant part of Premium Trust Bank’s sponsorship of the 22nd National Sports Festival, in Ogun State, South West Nigeria. Premium Trust Bank, Nigeria’s fastest growing bank occupies its pride of pace as Lead Sponsor of …

BY OJEIKERE AIKHOJE For the first time in the history of Nigerian football, an impressive Trophy Parade is ongoing at Remoland, in Ogun State, thanks to newly crown Nigeria Premier Football League champions, Remo Stars. The open Trophy Parade, first of its kind with players and coaches, is moving round …

By OJEIKERE AIKHOJE       Remoland takes centerstage on Friday as newly crowned Nigeria Premier Football League champions, Remo Stars, embark on their Trophy Parade. In sporting terms, a Trophy Parade takes place when a group of players win a prize for the county or a team and return …

By OJEIKERE AIKHOJE   A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement. It is designed as a family-friendly celebration. In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement …