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Prosperity Cup: How Diri continues to nurture Nigeria’s biggest grassroots football industry

  By Ojeikere Aikhoje   With the kick off in Brass and Nembe, two Nigerian communities geographically positioned by the Atlantic Ocean, action has resumed in the 2025 Prosperity Cup, Nigeria’s biggest grassroots football tournament. Initially called Restoration Cup and later renamed Prosperity Cup, Bayelsa is stepping up efforts to …

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Peculiar Ultimate Concerns: Sustaining brand visibility with strategic sports sponsorship

By Ojeikere Aikhoje Peculiar Ultimate Construction Company is a well-renowned and respected building firm operating in the country. It is clearly the only construction brand in the country that is intentional about the growth of sports sponsorship and sports development. Since making its entry in Nigeria’s Sports Sponsorship sector, Peculiar …

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