Premier League side, Fulham, had an Independence Day celebration earlier today for Nigerian players and staff at the club’s Motspur Park training ground. The London based side is home to the Super Eagles trio of Alex Iwobi, Calvin Bassey and Samuel Chukwueze, who is on loan from AC Milan. Nigerian …
Read More »FirstBank Champions Sports Geography, Culture and Green Innovation Through E1 Lagos GP
Lagos is making history by leveraging its geographical landmark; waterways, and it is proudly presented by FirstBank! From October 3 – 5, 2025, Africa’s first all-electric powerboat racing championship, E1 Lagos GP, takes to the waterways of Lagos Lagoon. More than just a sponsorship, this is a bold …
Read More »SPORTS BUSINESS REVIEW: Danish Ambassador’s Visit Highlights FC Ebedei’s Global Impact
(L-R) Fredrick Oliseh, Anderson, Hansen, Churchill Oliseh The Danish Ambassador to Nigeria, Jens Ole Bach Hansen, recently paid a visit to non-league football side, FC Ebedei, in Sagamu, Ogun State, which serves as a nursery for Danish Super League side, FC Midtjylland. Hansen’s visit didn’t come as a surprise …
Read More »Milan City Council approves sale of San Siro to Inter and Milan
The Milan City Council has approved the sale of the iconic San Siro Stadium to Milan rivals, AC Milan and Internazionale Milan, clearing the way for their plans for a new stadium at the site. Both clubs intend to demolish San Siro for the construction of a new stadium. The …
Read More »Visit Rwanda makes bold entry in US market with Rams and Clippers deals
Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …
Read More »GUINNESS returns to domestic league shirt sponsorship with Ikorodu City
Nigeria: Global beverage brand, GUINNESS, has returned to domestic league football in Nigeria as sponsor of top flight side, Ikorodu City. The deal see GUINNESS returns to the league after a 12-year exit when it sponsored multiple clubs using its HARP and DUBIC beer brands. Previous Deals GUINNESS is not …
Read More »SPORTS BUSINESS REVIEW: Ikorodu City breaks new ground with triple front of shirt sponsorship in NPFL
In a landmark moment for Nigerian club football, Ikorodu City Football Club has rewritten the commercial playbook by becoming the first Nigeria Premier Football League team to feature three front-of-shirt sponsors. Ikorodu City now takes to the pitch with global beverage brand, Guinness, as the latest brand, betting and entertainment …
Read More »FC Bayern Munich open South Korea office to enhance commercial presence in Asia
FC Bayern’s South Korean star, Minjae Kim German football club brand and perennial champions, FC Bayern Munich, has opened an office in the South Korean capital, Seoul, to expand their commercial presence, in the region. The decision is a deliberate effort to reinforce FC Bayern’s internationalisation strategy as the …
Read More »SPORTS BUSINESS REVIEW: E1 Lagos GP: Lagos boosts destination branding and tourism economy as all-electric powerboat championship debuts in Africa
Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria. LeBron James, Will Smith, Didier Drogba, Tom …
Read More »FirstBank to boost financial inclusion and diversity with tailored services for Blind and Physically Challenged Customers
FirstBank, the premier West African bank and a leading financial inclusion service provider, is set to introduce tailored financial services for blind, partially sighted, and physically challenged customers across its operations. This initiative is part of FirstBank’s broader continuous commitment to promoting Financial Inclusion and Diversity, which is …
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