SBB-12889492

Visit Rwanda makes bold entry in US market with Rams and Clippers deals

  Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …

Read More »

SPORTS BUSINESS REVIEW: Ikorodu City breaks new ground with triple front of shirt sponsorship in NPFL

In a landmark moment for Nigerian club football, Ikorodu City Football Club has rewritten the commercial playbook by becoming the first Nigeria Premier Football League team to feature three front-of-shirt sponsors. Ikorodu City now takes to the pitch with global beverage brand, Guinness, as the latest brand, betting and entertainment …

Read More »

SPORTS BUSINESS REVIEW: E1 Lagos GP: Lagos boosts destination branding and tourism economy as all-electric powerboat championship debuts in Africa

Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria. LeBron James, Will Smith, Didier Drogba, Tom …

Read More »

FirstBank to boost financial inclusion and diversity with tailored services for Blind and Physically Challenged Customers

    FirstBank, the premier West African bank and a leading financial inclusion service provider, is set to introduce tailored financial services for blind, partially sighted, and physically challenged customers across its operations. This initiative is part of FirstBank’s broader continuous commitment to promoting Financial Inclusion and Diversity, which is …

Read More »