Detemined to boost fan engagement, in Africa, the National Basketball Association, (NBA ), has opened its first physical store, in South Africa. NBA Africa and Shesha, a premium retailer of exclusive limited edition footwear, apparel and accessories, last Saturday, announced the opening of the first physical NBA store in …
Read More »FCAAN D Course hits top gear
The highly educative Football Coaches for African Nations (FCAAN) D Course is already in top gear, in Lagos. Licensed by the Nigeria Football Federation (NFF) to organise and improve coaching in the country, FCAAN, has within a short time become the No. 1 brand with expertise and resources …
Read More »LaLiga Focus: Finidi’s former club, Real Mallorca, give stadium new lease of life for better fan experience
Ever since the group of North American shareholders assumed a controlling stake in RCD Mallorca six years ago, the Balearic club has been undergoing a process of stabilisation and restructuring at all levels. Following this period, Alfonso Díaz, the club’s business director, believes that “the time has …
Read More »SportBusiness + Brands Magazine and Sport Impact Africa conference announce partnership
Leading Sports Business publication, SportBusiness + Brands Magazine has partnered the upcoming Sport Impact Africa Conference, slated for November 2022. It is the first partnership for SportBusiness + Brands Magazine, also available online, sportbusinessbrand.com, which offers businesses visibility at highly influential and well attended events. Publisher, SportBusiness + Brands Magazine, Ojeikere Glover …
Read More »FCAAN boosts coaching education in Nigeria
By Ohiole Esezobor Coaching education has experienced a turnaround in Nigeria since the Nigeria Football Federation licensed the renowned coaching education brand, the Football Coaches for African Nations (FCAAN) cover the gap in coaching. Hitherto, coaching programmes were limited and little or nothing existed …
Read More »Eunisell increases support for NPFL with Abia Warriors sponsorship deal
West Africa’s leading independent chemical as well as oil and gas engineering solutions provider, Eunisell, has boosted its quest to lift the Nigeria Professional Football League with a new sponsorship deal for Umuahia based Abia Warriors Football Club. Eunisell becomes the club’s front-of-shirt sponsor for the upcoming 2022/23 …
Read More »SPORTBUSINESS+BRAND Magazine partners SportImpact Africa Conference
Leading sport business publication, SPORTBUSINESS + BRAND Magazine, is partnering the SPORTIMPACT AFRIA Conference, slated for November, in Lagos. Organized by SPORTVISION NIGERIA, the conference is the first of its kind in Nigeria. Sport Impact Africa spans two days and brings together thought leaders in the sports industry …
Read More »How Kogi State University Steelers set HiFL record
History was made last Saturday, as KSU Steelers from Kogi State University Anyingba became the first State-owned university to win the prestigious Higher Institutions Football League (HiFL). In a thrilling final decided at the Yaba College of Technology Sports Complex, KSU Steelers came from a goal down to defeat …
Read More »How StanbicIBTC has changed Collegiate football on and off the field in Nigeria
By OJEIKERE AIKHOJE As another champion is set to be crowned in the Higher Institutions Football League (HiFL), on Saturday, September 24, sportbusinessbrand.com assesses how lead sponsor, StanbicIBTC has changed Collegiate football on and off the pitch, in Nigeria. Saturday’s crunch HiFL final between Kogi State University’s KSU Steelers …
Read More »How Eunisell is repositioning stars in the NPFL using Eunisell Boot Award
The moment former Rivers United forward, Chijioke Akuneto, stepped into the impressive Cactus Restaurant, in Victoria Island, Lagos, with his imposing Eunisell Boot Award for the highest goal scorer in the Nigeria Professional Football League, for the 2021/22 season, he became the cynosure of all eyes. Akuneto …
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