Marketing

        By OJEIKERE AIKHOJE Sports Business Writer   Nigeria’s third tier side, Lekki United, which campaigns in the Nigeria National League has announced a new sponsorship deal with Nigeria’s premier betting brand, nairabet, sportbusinessbrand.com can report. Owned by avid football fan and Federal House of Representatives Member, …

      The race to the inaugural Naija Super 8 tournament has since kicked off with 41 teams spread across the six geo-political zones in the country seeking for two slots for their zonal playoffs. However, it is a different race as fans have the power to make this …

   Forty-One clubs in the country are out for votes by their fans to make it to the inaugural edition of the NaijaSuper 9 Tournament. It is the first of its kind in Nigeria in with qualification for the playoffs to be decided via a voting process for nominated clubs. …

  Morocco has announced readiness to join Spain and Portugal’s joint bid to host the FIFA 2030 World Cup, Sports Minister, Chakib Benmoussa, announced at the CAF President Outstanding Achievement Awards Ceremony in Kigali, Rwanda. “With that in mind, I would like to announce, before this assembly, that the Kingdom …

     A study recently compiled by the University of Cádiz, authored by Economics Professors Manuel Acosta Seró and Daniel Coronado Guerrero, has revealed that LaLiga Santander side, Cadiz CF, was responsible for 1,979 jobs during the 2021/22 season.   From this figure, seven hundred and one was directly from …

  sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City.   Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …

  Mobile phones have changed the way we live our lives. Now, not only can they help us stay connected with friends and family over social media or talk to someone on a video call without paying for data usage, but they also make everything from booking hotels and cabs …

  Former Saudi Arabian Professional League champions, Al-Nassr, based in the Saudi capital, Riyadh, has signed globally recognized football icon, Cristiano Ronaldo, in a mega deal for seven years. The deal which will see Ronaldo earn over Euros 200million makes him the highest paid footballer in the world. Ronaldo signed …

    LaLiga side, Real Racing Club, have cemented their brand presence in Nigeria following a partnership signed earlier in the year with grassroots side, Derby Football Academy. Real Racing Club becomes the second LaLiga side after CD Leganes, to establish their brand presence in Nigeria. The partnership with Derby Football Academy offers …

      Boxing day delivered the right dividends for reigning West African Boxing Union (WABU) featherweight champion, Taiwo “Esepo” Agbaje, as he became a World champion after winning the World Boxing Federation (WBF) Intercontinental featherweight title and cash prize of N1,500,000 as the best boxer at GOtv Boxing Night …