Sponsorships

FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have earned a place in the final round of the Women’s Basketball League Africa (WBLA), scheduled for the Egyptian capital, Cairo, from December 5-14, 2025, after winning the FIBA Africa Zone 3 qualifiers. The Elephant Girls put on a …

Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …

Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …

  (L-R) Tottenham’s Chief Revenue Officer, Ryan Norys and AIA Group Chief Marketing Officer, Stuart A. Spencer   Hong Kong–based multinational insurance and finance corporation, AIA has announced it will end its long-term position as front shirt sponsor of Premier League side, Tottenham Hotspur after the 2026-27 season but will remain at …

sportbusinessbrand.com understands that Premier League side, Liverpool FC and The Coca-Cola Company, have extended their partnership which now expands to the Women’s team. Since both brands kicked off their collaboration in 2020, they have collaborated on a range of exciting fan-focused activations – from exclusive experiences and rewards to digital …

Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …

    Chief Executive Officer of First Bank Group, Olusegun Alebiosu, has reiterated the bank’s commitment to the development of sports in Nigeria. Alebiosu made the declaration at the First Bank’s sponsored Python Amateur Golf Open Championship, in Port-Harcourt, which attracted 300 players from within and outside the country. Speaking …

Global sports brand adidas has returned as kit supplier of all South Africa’s national teams as the contract of French brand, Le Coq Sportif, ends with the African Cup of Nations, in December. The new deal comes following the qualification of the team for the 2026 FIFA World Cup. South …

Fourth from left is FirstBank MD/CEO, Mr. Olusegun Alebiosu. He is flanked by Lagos State Governor, Mr. Babajide Sanwoolu and Chelsea/Ivorian legend, Didier Drogba, at the First Bank of Nigeria sponsored E1Lagos GP.   By Kazeem Ugbodaga The Lagos Lagoon glistened in shades of blue and gold as electric powerboats …

    With State-of-the-art facilities for memorable events, meetings and dining, Radisson Blu Ikeja Hotel, is your preferred hotel brand for grand reception, business conference or an intimate board meeting. Its state-of-the-art audiovisual technology and free high-speed Wi-Fi set the stage for an unforgettable experience. Radisson Blu Ikeja has adapted …