Coca-Cola has become an official global sponsor of UEFA EURO 2024, taking place in Germany next summer from 14 June to 14 July, making the beverage maker the official non-alcoholic beverage sponsor of the tournament. A partner of every UEFA European Football Championship since 1988, the sponsorship deal …
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By Ojeikere Aikhoje, SPORT BUSINESS EDITOR Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …
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Twelve years after its initial attempt to get into the domestic league, leading telecommunications provider, MTN Nigeria, has finally sealed a sponsorship following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier League (NPFL) games live. …
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Sporting Lagos and Akwa United have emerged as first and second Wild Cards candidates for the innovative NaijaSuper 8 tournament, in Lagos. Both clubs were announced as Wild Cards entries during the draws in Lagos. Sporting Lagos, a two-year old in Nigeria’s commercial centre, Lagos, campaigns in the second …
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Newly elected Chairman of the Benue State Football Association, Paul Edeh, has set the stage towards achieving his football revolution in Benue State by redeeming his N10million pledge and donation of a Sienna bus to the association when he visited the State Governor, Rev. Father Alia, in Government …
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Everybody loves weekends, but this this weekend, Golden Penny Pasta is giving you even More Reasons To Love it. Reasons like exciting games, cool prizes, banging music and of course, delicious Pasta. And it’s going down all across the country today- specifically Lagos, Abuja, Port Harcourt and Ibadan as …
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By OJEIKERE AIKHOJE Sport Strategist With the conclusion of the 2022/23 Nigeria Premier Football League season, there is renewed hope in the NPFL brand, thanks to Investment Banking group, GTI, strategic partners of the Interim Management Company, organisers of the league. sportbusinessbrand.com checks reveal that the strategic role played by …
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CAF and the Cote d’Ivoire Local Organising Committee (“LOC”) has launched the official countdown to TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 23, gearing up Africans and the entire world for the continent’s biggest sporting event. The advertising campaign, centered around +225, the dial code for Cote …
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By OJEIKERE AIKHOJE Today’s announcement of results from voting for the newly introduced NaijaSuper8 tournament will reveal the clubs with fans power who will progress into the zonal playoffs. This is clearly the real test of the degree of fan engagement clubs have been engaged in. …
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It is a week to go in the race for votes from fans in the inaugural fan-centric NaijaSuper 8 Tournament as voting ends next week. Voting started on April 10 and will continue till May 10 when votes collated will determine eventual participants, in the tournament. The …
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