Bayelsa State Governor, His Excellency, Senator Douye Diri Bayelsa State Governor, Senator Douye Diri, on Wednesday inaugurated “The Fortress,” an ultra-modern Table Tennis facility in the state capital, Yenagoa. The Fortress, which is the first of its kind in Sub-Saharan Africa, takes Bayelsa to the top as the …
Read More »Sports Geography: Ikenne sets Nigerian record with Remo Stars’ NPFL Coronation
By OJEIKERE AIKHOJE The sleepy town of Ikenne, capital of Ikenne Local Government Area, has become entered the history books of the Nigeria Premier Football League as the town with the least population to be home to a champion following the success of Remo Stars. Ikenne also becomes …
Read More »FIFA Club World Cup: Hristo Stoichkov reflects on MLS’ growth into global player
By Justin Ruderman Three months after the turn of the millennium, a Ballon d’Or winner stepped onto an MLS pitch for the very first time. Twenty-five years later, legendary former Bulgarian international Hristo Stoichkov is preparing to watch eight-time Ballon d’Or winner Lionel Messi and Inter Miami CF at this summer’s expanded FIFA 2025 Club …
Read More »Fan Engagement: Remo Stars offer cash for fans to design 2025/26 jerseys
Newly crowned Nigerian champions, Remo Stars Sports Club, is offering fans a rare chance to have a say in how their jersey for the 2025/26 Nigeria Premier Football League season will look like. This is not for free as fans have a chance to win N1million …
Read More »Newcastle United Attract Millions Of Viewers For Historic Wembley Final
A peak domestic UK TV audience of almost 8 million fans witnessed history at Wembley Stadium on Sunday, as Newcastle United broke a 70-year major domestic trophy wait to clinch the 2025 Carabao Cup, 2-1 over Liverpool. Across Sky Sports Football, Sky Sports Main Event, ITV1 and ITVX an …
Read More »Peculiar Ultimate Concerns: Sustaining brand visibility with strategic sports sponsorship
By Ojeikere Aikhoje Peculiar Ultimate Construction Company is a well-renowned and respected building firm operating in the country. It is clearly the only construction brand in the country that is intentional about the growth of sports sponsorship and sports development. Since making its entry in Nigeria’s Sports Sponsorship sector, Peculiar …
Read More »Sporting Lagos continues fan engagement off season with Town Hall
Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports. Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA. On a cool Saturday morning in the city of …
Read More »Sporting Lagos boosts latest South West Derby with innovative campaigns
By Ojeikere Aikhoje The South West Derby in the Nigeria Premier Football League between Sporting Lagos and Remo Stars is less than a year old, but fast becoming the most talked about derby in the land. Before Sporting Lagos’ promotion to the top flight the duo of …
Read More »SPORT BUSNIESS REVIEW: Afrinvest becomes Rangers’ first shirt sponsor in 10 years
By Ojeikere Aikhoje, SPORT BUSINESS EDITOR Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …
Read More »LaLiga enters new era with huge transformation
There is a lot to look forward to in the Spanish top tier as the 2023/24 LaLiga season represents a new era with wholescale transformation encompassing brand evolution, strategy, positioning technology, audiovisual and digital innovation, befitting what is now the world’s largest football ecosystem. This season features …
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