Sport Business Review

    Seated in the presidential box as Nigeria tackled Sierra Leone in the Day 5 game of their group for the 2023 Africa Cup of Nations, President George Oppong Weah of Liberia could not stop singing the praises of Super Eagles’ forward Victor Osimhen.   Following his excellent season …

    By Ojeikere Aikhoje SportsBusiness Writer   Social Media is already abuzz with Naija Super 8 tournament slated for June 2023. From Sokoto to Uyo and Lagos to Maiduguri, it’s all about NaijaSuper 8. In this report, sportbusinessbrand.com’s OJEIKERE AIKHOJE writes about the new tournament that has captivated the …

    Photo Credit: @SportingLagos   Ojeikere Aikhoje SportsBusiness Writer   For the first time in Nigerian football, clubs have turned to their fans to boost their chances of playing in a tournament. The newly introduced NaijaSuper8 tournament provides a platform for nominated clubs to showcase the degree of engagement …

   Forty-One clubs in the country are out for votes by their fans to make it to the inaugural edition of the NaijaSuper 9 Tournament. It is the first of its kind in Nigeria in with qualification for the playoffs to be decided via a voting process for nominated clubs. …

  sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City.   Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …

      Saudi Arabian side, Al-Nassr, has revealed proceeds from the unveiling of football’s global brand, Cristiano Ronaldo, will be donated to the Ehsan National Platform for Charitable Work. A tweet from the club’s verified handle, @AlNassrFC_EN, stated that: “all revenue will be dedicated to Ehsan National Platform for …

      Globally recognized brand, Cristiano Ronaldo, arrived Riyadh, Monday, for his unveiling at Saudi Arabian top flight outfit, Al-Nassr. Ronaldo earn an incredible £173MILLION a year, making him the highest-paid sportsman ever. Ronaldo’s unveiling ceremony is scheduled for 4pm (GMT), on Tuesday. Expectedly, there has been a rush …

BRAND OF THE MONTH By Akanbi Adeyemo       On the last day of the year 2022, Nigerian football player, Victor James Osimhen, made the front pages of Italy’s most popular sport papers – La Gazzetta dello Sport and Corriere dello Sport – prelude to the Italian Serie A …

    LaLiga side, Real Racing Club, have cemented their brand presence in Nigeria following a partnership signed earlier in the year with grassroots side, Derby Football Academy. Real Racing Club becomes the second LaLiga side after CD Leganes, to establish their brand presence in Nigeria. The partnership with Derby Football Academy offers …

      Enugu Rangers and Shooting Stars will go into match day three action today with high hopes as they chase a place in the final of the Dozy Mmobuosi Super Cup against Enyimba. With six points from consecutive victories over oriental foes, Rangers and newly promoted Bendel Insurance, …