Brand News

NBA turns to Nigerian superstars: BurnaBoy, Tems & Rema, for All Star Game Afrobeats-themed halftime entertainment

        The National Basketball Association (NBA), has turned to the Nigerian trio of GRAMMY® Award-winning singer, songwriter and record producer, BurnaBoy, 2023 GRAMMY Award-winning singer and Oscar-nominated singer and producer, Tems and rapper and singer, Rema, for the NBA All-Star Game 2023 halftime show.   The trio …

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Thirty-Five sponsors line up for exciting NBA All-Star weekend

          Sportbusinessbrand.com can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19. Activities include activations, social media campaigns and on-site merchandising. American multinational telecommunications holding company, …

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