Forty-One clubs in the country are out for votes by their fans to make it to the inaugural edition of the NaijaSuper 9 Tournament. It is the first of its kind in Nigeria in with qualification for the playoffs to be decided via a voting process for nominated clubs. …
Read More »LaLiga Premium brings more excitement to Sub-Saharan African phone users with Upstream
LaLiga, a global, innovative and socially responsive organisation, which is a leader in the leisure and entertainment sector has partnered Upstream, to bring the fan-focused online portal, LaLiga Premium, to Sub-Saharan Africa mobile phone users. Upstream is a global marketing technology company, while LaLiga is home to LaLiga Santander …
Read More »FIFA President Gianni Infantino re-elected by acclamation at historic FIFA Congress
Gianni Infantino will serve a second term as FIFA President after being re-elected unopposed to lead global football’s governing body for another four years, during the 73rd FIFA Congress in Kigali, Rwanda. Speaking immediately after the re-election to serve from 2023 to 2027, President Infantino said: “Being FIFA President …
Read More »Morocco joins Spain-Portugal 2030 World Cup bid
Morocco has announced readiness to join Spain and Portugal’s joint bid to host the FIFA 2030 World Cup, Sports Minister, Chakib Benmoussa, announced at the CAF President Outstanding Achievement Awards Ceremony in Kigali, Rwanda. “With that in mind, I would like to announce, before this assembly, that the Kingdom …
Read More »NBA turns to Nigerian superstars: BurnaBoy, Tems & Rema, for All Star Game Afrobeats-themed halftime entertainment
The National Basketball Association (NBA), has turned to the Nigerian trio of GRAMMY® Award-winning singer, songwriter and record producer, BurnaBoy, 2023 GRAMMY Award-winning singer and Oscar-nominated singer and producer, Tems and rapper and singer, Rema, for the NBA All-Star Game 2023 halftime show. The trio …
Read More »Thirty-Five sponsors line up for exciting NBA All-Star weekend
Sportbusinessbrand.com can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19. Activities include activations, social media campaigns and on-site merchandising. American multinational telecommunications holding company, …
Read More »FCAAN, Baker University announce partnership
Africa’s largest football coaching organisation, Football Coaches Association of African Nations (FCAAN) and one of the leading Universities in the United States of America, Baker University, have agreed a partnership (L-R) Vice President of Advancement, Baker University, Mr. Nate Houser, Founder and President FCAAN, Dr. Terry Eguaoje …
Read More »Ronaldo scores four in Al-Nassr’s win to pass 500 club goals
Portuguese super star, Cristiano Ronaldo. was the star of the show as he scored all four goals in Al-Nassr’s emphatic 4-0 win over Al-Wehda, on Thursday, in the Saudi Professional League to go beyond the 500 career club goal mark. He has now scored 503 …
Read More »Study shows LaLiga side, Cadiz CF, is boosting local economy with jobs
A study recently compiled by the University of Cádiz, authored by Economics Professors Manuel Acosta Seró and Daniel Coronado Guerrero, has revealed that LaLiga Santander side, Cadiz CF, was responsible for 1,979 jobs during the 2021/22 season. From this figure, seven hundred and one was directly from …
Read More »French side, Racing Club Lens and Sportfive renew long-term commercial partnership
Ligue 1 side, Racing Club de Lens and international sports marketing agency. Sportfive, have renewed their long standing relationship, which started in 2008. With the renewal of the deal, Sportfive, will continue to serve as the club’s exclusive commercial agency. S Sportfive handles RC Lens’ sponsorship, …
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