Business

HOTEL BRAND: Radisson Blu, Ikeja

    With State-of-the-art facilities for memorable events, meetings and dining, Radisson Blu Ikeja Hotel, is your preferred hotel brand for grand reception, business conference or an intimate board meeting. Its state-of-the-art audiovisual technology and free high-speed Wi-Fi set the stage for an unforgettable experience. Radisson Blu Ikeja has adapted …

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Visit Rwanda makes bold entry in US market with Rams and Clippers deals

  Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …

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SPORTS BUSINESS REVIEW: Ikorodu City breaks new ground with triple front of shirt sponsorship in NPFL

In a landmark moment for Nigerian club football, Ikorodu City Football Club has rewritten the commercial playbook by becoming the first Nigeria Premier Football League team to feature three front-of-shirt sponsors. Ikorodu City now takes to the pitch with global beverage brand, Guinness, as the latest brand, betting and entertainment …

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SPORTS BUSINESS REVIEW: E1 Lagos GP: Lagos boosts destination branding and tourism economy as all-electric powerboat championship debuts in Africa

Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria. LeBron James, Will Smith, Didier Drogba, Tom …

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Brand experts reaffirm importance of value-driven strategies as Media Consortium celebrates Industry leaders

The importance of value-driven strategies has been reiterated by leading brand experts at the third Media Consortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). It was a day industry stakeholders and captains of industry gathered to dissect the theme, “Defining ‘Value’ in …

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Chelsea Chief scout, Olofinjana, others, reiterate role of technology in African Football at “Beyond The Pitch” seminar

  Former Super Eagles midfielder and Chelsea Chief Scout in Africa, Seyi Olofinjana, speaking at the “Beyond The Pitch” Seminar, in Ilorin, Kwara State.   Former Super Eagles’ midfielder and Chief Scout of Chelsea FC in Africa, Seyi Olofinjana, has reiterated the importance of embracing technology in African football to unlock …

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About Kigali 2025: Rwanda continues journey of transformation and progress with first UCI Road World Championships in Africa

Tour de France winner, Pauline Ferrand-Prévot, has confirmed her participation at the Kigali 2025 UCI Road World Championships in Kigali, Rwanda, taking place from September 21 through 28, 2025. In 2025, the global cycling spotlight will shine on the vibrant city of Kigali, Rwanda, as it hosts the prestigious 2025 …

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ECONOMIC INSIGHT – Nigeria’s journey to sports excellence: A blueprint for economic and athletic transformation

By Dr. Oluyemi Adeosun     The foundation crisis Nigeria’s sporting potential remains trapped by systemic failures that transform promise into perpetual disappointment. With over 220 million citizens and a youth demographic exceeding 60 percent of our population, we possess the raw human capital to dominate international competitions. Yet institutional …

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