By Kurt Badenhausen Liverpool FC dominated the 2024-25 Premier League season, winning the title with four games left in the season. It lost only two of its first 34 matches before taking its foot off the gas. It was its 20th league crown, matching Manchester United for the most all-time …
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New boys Kun Khalifat FC has entered the record books as the first newly promoted club to secure a back-of-shirt sponsorship in the Nigeria Premier Football League. Khalifat announced a deal with JEFF eXCHANGE on the eve of the season and the brand’s logo was placed on the back of …
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WWE®, part of TKO Group Holdings (NYSE: TKO) and Paris Saint-Germain, one of the most iconic and globally recognized football clubs in the world, have announced a groundbreaking long-term collaboration to create unforgettable experiences for fans. The two global powerhouses will utilize their strength in sports and entertainment …
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According to Brand Finance’s Scott Parker: “In today’s hyper-connected world, sport is no longer confined to the pitch. Football is more than a sport – it’s a global cultural phenomenon, a multi-billion-dollar industry, and a deeply personal passion for billions of fans.” Football clearly revolves around the passion …
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By Ojeikere Aikhoje When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria. Excited fans celebrated what they believed is the start of another campaign that will …
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(L-R) Ayo Ojuroye, Moses Itauma, Kunle Soname Moses Itauma’s first round victory over Dilian Whyte in Saudi Araba, has further strengthened the global ambition of leading sports betting platform in Nigeria, Bet9ja. Just days before Itauma’s big fight against Whyte, Bet9ja signed the boxing sensation as their new …
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Get to know the 20 top-flight coaches, their careers, achievements and milestones With the Premier League fast approaching, meet the 20 managers who are set to lead their clubs in 2025/26. Mikel Arteta (Arsenal) Mikel Arteta was appointed on 20 December 2019. As a player, Arteta began his youth …
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Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally. The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks …
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West Africa’s premier financial institution and financial inclusion services provider, FirstBank, has emerged Nigeria’s Best Bank for Environmental, Social, and Governance (ESG) at the prestigious Euromoney Awards for Excellence 2025, held recently in London. A statement signed by Ag. Group Head, Marketing & Corporate Communications, Yinka Ijabiyi, indicated …
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Fan Engagement expert, OJEIKERE AIKHOJE, reveals the origin of trophy parades as the Nigeria Football Federation embarks on an opportunity to boost fan engagement for WAFCON champions, the Super Falcons. The Federal Capital Territory, Abuja, takes centrestage, on Monday afternoon, as the focus of Women’s Football in …
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