Inter Miami continues to add big-name brands to its stable of sponsors, making Red Bull its official energy drink partner under a multiyear deal. Red Bull receives entitlement rights to the North Stand at Chase Stadium, the section of the team’s temporary home venue in Ft. Lauderdale where its …

FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, today marks a significant milestone with the groundbreaking ceremony for its new green-certified Iconic Head Office Building in Eko Atlantic City, Lagos. This ambitious project 40-story building project set to be the tallest building in Nigeria, …

    Still in the mood of celebrating its 55th anniversary, Nigerian champions, Rangers International, will hit the cinemas, in Enugu and London, respectively, for the premiere of its documentary. This feat makes Rangers the first Nigerian club to premiere its documentary. Interestingly, it also presents an opportunity to showcase …

  First Bank, a pioneer in the Nigerian banking industry, is once again breaking new ground with the launch of Bluu TV, a revolutionary digital platform that aims to bring world-class entertainment to its customers. To kick off this exciting venture, First Bank is premiering the much-anticipated series, A Heart …

  Former President of Nigeria Football Federation and Nigeria’s FIFA Council Member, Amaju Melvin Pinnick OFR, has called for new methods and a re-dedication to the ethos of sport infrastructure maintenance in the country. Delivering this year’s personality guest lecture of the Faculty of Education, University of Ibadan on Tuesday, …

The Chairman of Odu’a Group of Companies, Otunba Bimbo Ashiru, will deliver the keynote address at the 2024 Brands and Marketing Conference scheduled for December 6, 2024. Organised annually by Brand Journalists Association of Nigeria (BJAN), the conference is billed to hold at Oriental Hotel, Victoria Island, Lagos, by 10am …

England and Real Madrid sensation, Jude Bellingham, has become the latest fashion following his deal with luxury brand, Louis Vuitton. This represents a continued relationship with sports. By Jonty Race   ‍ ‍ THE LOUIS VUITTON CUP ‍ The Louis Vuitton Cup described the ‘Challenger Selection Series’ of the America’s …

  French luxury fashion house, Louis Vuitton, has announced the signing of the English football sensation, Jude Bellingham, as its newest brand ambassador. Orchestrated by the brand’s menswear creative director, Pharrell Williams, the deal has further solidified Louis Vuitton’s strategic alliance with the world of sports. Louis Vuitton’s commitment to partnering with …

Remo Stars Head Coach, Daniel Ogunmodede, has described the extension of his contract by the club as “big motivation.” The club signed a new three-year deal that will keep him at the club till the end of the 2026/27 season, via a Tweet on its X Account, on Tuesday. According …

Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports.   Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA.   On a cool Saturday morning in the city of …