By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …
Read More »130th Anniversary: Iconic FirstBank Unveils ‘Giant In You’ Brand Campaign to boost potentials of individuals and businesses
FirstBank, the iconic financial institution in Nigeria’s financial sector continues to remain on top of its game with the unveiling of a new thematic brand campaign titled “The Giant in You” to boost the giant status in customers and stakeholders, as it celebrates its 130th anniversary. “We believe …
Read More »UEFA Euro 2024: Sponsors Watch
The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …
Read More »3rd Cycling Lagos: Organisers Parade Partners, Cyclists At Tour of Lagos Ahead of Grand Finale on June 29
It was a parade of cyclists and corporate sponsors/partners such as Samsung, Stanbic IBTC Bank, Nutrify, Cway among others as the city of Lagos witnessed the Cycling Lagos Mini Tour on June 15 in readiness for the highly anticipated 3rd Cycling Lagos event scheduled for Saturday June 29, 2024. …
Read More »CVC’s Boost LaLiga funding shows evidence of progress by clubs in and outside Spain
Two-and-a-half years after LaLiga and CVC Capital Partners finalised a groundbreaking strategic partnership, there is tangible evidence across Spain’s football landscape that the collaboration is bearing fruit. Indeed, through the Liga Impulso (Boost LaLiga) project that has been supercharged by the €2bn (£1.7bn/$2.2bn) agreement, CVC’s support is on track …
Read More »Rangers win 8th NPFL title in style
Rangers International, on Sunday claimed their 8th Nigeria Premier Football League title with one round of matches to the end of the season after a 2-0 win over traditional rivals, Bendel Insurance. Victory was confirmed after their closest rivals, Remo Stars and Enyimba lost in Akure and Lagos, …
Read More »Finidi George appointed new Head Coach of Nigeria’s Super Eagles
Photo Credit: NFF The Nigeria Football Federation (NFF), on Monday named former Nigerian winger & Enyimba Head Coach, Finidi George, as the new manager of Nigeria’s Senior Men National Football Team, the Super Eagles. George’s appointment was confirmed after the NFF approved the recommendation of its Technical and Development …
Read More »LALIGA: Using unique LALIGA ExtraTime to showcase pioneering trends in football
LALIGA, a global leader in the sports industry and pioneer of the biggest football ecosystem in the world, on Wednesday, April 17, 2024, held its LALIGA Extra Time, in Lagos, an event designed with the objective of sharing the knowledge and best practices of sport and entertainment industry experts at …
Read More »Sporting Lagos boosts latest South West Derby with innovative campaigns
By Ojeikere Aikhoje The South West Derby in the Nigeria Premier Football League between Sporting Lagos and Remo Stars is less than a year old, but fast becoming the most talked about derby in the land. Before Sporting Lagos’ promotion to the top flight the duo of …
Read More »Remo Stars Emerge Winner of MTN/NPFL/La Liga U-15 Tournament
Following participation from 15, U-15 clubs across the country, Remo Stars have won the 4th edition of the MTN/NPFL/La Liga U-15 Tournament. Remo Stars were crowned champions after defeating Sunshine Stars two nil in a closely contested final. Remo Stars U15 took the lead in the 15th minute through danger …
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